Visa Dominates Growing $18 Billion Cryptocurrency Card Market

Cryptocurrency cards have reached $18 billion in annual transaction volume, largely dominated by Visa’s 90% market share, according to an Artemis report released recently.

This development highlights the increasing role of stablecoins in digital payments, yet challenges remain for crypto cards to surpass traditional networks in the near term.

Visa Commands 90% of Crypto Card Market

Having captured more than 90% of the cryptocurrency card market, Visa has firmly established itself as the leader in a domain that amassed an annual transaction volume of $18 billion, according to the Artemis report. This development underscores the company’s priority in leveraging stablecoin transactions.

The growth reflects an increased reliance on stablecoins, fostering broader cryptocurrency adoption. Nevertheless, Artemis anticipates that cryptocurrencies will not replace traditional card networks in the short term, preserving existing financial structures.

Despite the impressive figures, no key industry figures or regulatory bodies have officially commented on the burgeoning market’s impact. Community sentiment remains cautious due to regulatory uncertainties surrounding certain stablecoins like USDT.

Stablecoin Transactions Fuel Market Expansion

Did you know? Visa processed over $3.5 billion in stablecoin-linked transactions by the end of 2025, marking an impressive 460% year-over-year increase.

USDC currently trades at $1.00, maintaining a market cap of $76.01 billion with a 24-hour trading volume of $10.01 billion. Over the past 90 days, USDC’s price experienced a -1.75% shift. Data according to CoinMarketCap, last updated January 19, 2026, 02:38 UTC.

Experts from the Coincu research team foresee stablecoins as a pivotal bridge in cryptocurrency payments, but their technical constraints and reliance on fiat ecosystems present challenges. Continued regulatory uncertainty may impact future adoption levels. “Stablecoins remain a double-edged sword, fostering innovation while demanding cautious regulatory oversight to mitigate risks,” notes a Coincu analyst.