CORRECTING and REPLACING Primos to Celebrate 50 Years of Legendary Calls and Critical Conservation Work at NWTF Convention and Sport Show

Milestone event will highlight half a century of innovation and authenticity — and fans are welcome to join the celebration.

BROOKHAVEN, Miss.–(BUSINESS WIRE)–#WeAreRevelyst–Third paragraph, third sentence of the release should read: And from 6 p.m. to 10 p.m. on Thursday, Primos will host a 50^th anniversary party at the Scoreboard Bar & Grill, steps from Opryland at 2408 Music Valley Dr. (instead of And from 6 p.m. to 10 p.m. on Friday, Primos will host a 50^th anniversary party at the Scoreboard Bar & Grill, steps from Opryland at 2408 Music Valley Dr.)

The updated release reads: 

PRIMOS TO CELEBRATE 50 YEARS OF LEGENDARY CALLS AND CRITICAL CONSERVATION WORK AT NWTF CONVENTION AND SPORT SHOW

Milestone event will highlight half a century of innovation and authenticity — and fans are welcome to join the celebration.

Primos^® Hunting, a pioneer in game calls and hunting accessories and a Revelyst Inc. brand, is proud to celebrate its 50^th anniversary in 2026. As part of this milestone that marks five decades of connecting hunters with the outdoors, Primos will host a special anniversary gathering this week at the National Wild Turkey Federation (NWTF) Convention and Sport Show — an event also commemorating its 50^th year.

The NWTF show, open to consumers and the hunting trades alike, takes place Feb. 12-14 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Primos will exhibit at the show (Booth #1213) and host two special events to honor 50 years in business.

On Thursday, Feb. 12, at 4 p.m. CT, the brand will debut a special film celebrating half a century of hunting innovation and conservation. The premiere takes place in Volunteer Mezzanine 16 on the Gaylord’s Mezzanine Level, and all are welcome to attend. And from 6 p.m. to 10 p.m. on Thursday, Primos will host a 50^th anniversary party at the Scoreboard Bar & Grill, steps from Opryland at 2408 Music Valley Dr. NWTF attendees interested in attending should reach out to the Primos or Revelyst media contacts below for an invitation.

In another nod to Primos’ heritage, the brand’s founder, Will Primos, a legend in wild turkey hunting circles, will be in the booth signing autographs for fans, and he will be a guest of honor at the film debut and anniversary party.

The NWTF show is more than a look back at the past 50 years, however. It’s the start of a new chapter for Primos, which is doubling down on product development, new technologies and hunter-driven design. Not one to rest on its laurels, Primos is beginning this next portion of its storied history by ensuring it continues to lead its categories and inspire confidence in the field for decades to come. The brand will always remain laser-focused on pushing boundaries without losing sight of its heritage.

During the show, Primos will sell four limited-edition, numbered calls. One set will commemorate the brand’s 50^th anniversary, and the other will commemorate its ongoing partnership with NWTF. And the brand will unveil two new call series: the ICON and 1976 collections. The ICON is a bold entry into the premium call category with the turkey hunts of spring leading the charge. The 1976 series is a nod to the best sellers and is done to celebrate 50 years of “Speaking the Language.” These will be available in the booth and should sell out quickly. The brand will also sell items from its full lineup of game calls and shooting sticks, including many predator call options, showcasing Primos’ commitment to innovation across its product categories.

“At the NWTF Convention and Sport Show, we’ll be exhibiting a strong lineup of new and next-generation products that reflect everything our brand stands for — field-tested performance, smart innovation and a deep respect for the traditions that brought us here,” said Anthony Foster, Operations Manager for Primos and a 23-year veteran of the brand. “If you want a clear look at how Primos is building for the next 50 years, this is where you’ll see it.”

Equally important as the product line Primos will have on display is the shared 50^th anniversary with NWTF, which underscores a longstanding partnership rooted in conservation, education and the preservation of hunting traditions. Primos’ celebration at the NWTF Convention and Sport Show is a uniting of industry partners, conservation leaders and hunters who are honoring the past while looking ahead to the next era of innovation.

“There are very few brands in hunting that can say they’ve shaped the culture for 50 years — and even fewer that are just getting started,” Foster said. “Our roots are deep, but our eyes are firmly on the future. This anniversary isn’t just about where we’ve been — it’s about where we’re going next. We’re proud of what we’ve accomplished over the last half-century and just as excited about pushing boundaries to make hunting even better for the next generation.”

Primos’ 50th anniversary celebration will continue throughout 2026 with a brand refresh, new product launches, storytelling initiatives and moments that honor the hunters and traditions that made the brand what it is today. Stay tuned to all the brand’s anniversary announcements at www.primos.com.

About Primos Hunting

Primos Hunting, a Revelyst Inc. brand, manufactures calls for elk, deer, turkey, predator and waterfowl as well as blinds, shooting accessories, game cameras, attractants and supplements, clothes, and other hunting accessories. Primos also produces the ever-popular video series “The TRUTH” and the television show “Primos’ TRUTH About Hunting.” For news and information, visit www.primos.com or follow us on Instagram at https://www.instagram.com/primos_hunting/ and Facebook at https://www.facebook.com/primoshunting/. Stream the Language on YouTube at www.youtube.com/user/PrimosHuntingVideo.

About Revelyst

Revelyst Inc. is a collective of world-class maker brands that design and manufacture sports technology and outdoor gear. Our category-defining brands leverage meticulous craftsmanship and cross-collaboration to pursue new innovations that redefine what is humanly possible in the outdoors. Portfolio brands include Foresight Sports, Bushnell Golf, Fox, Bell, Giro, CamelBak, Bushnell, Simms Fishing and more. For more information, visit our website at www.revelyst.com.

Contacts

Media contacts:

Primos media contact:
Steve McGrath
Email: stevem@campchef.com

Revelyst media contact:
Eric Smith
Phone: 720-772-0877
Email: media.relations@revelyst.com