J. Marcus Howard launches EM2-BOS, an AI-powered CRM and Business Operating System providing enterprise-level marketing technology to small businesses and nonprofitsJ. Marcus Howard launches EM2-BOS, an AI-powered CRM and Business Operating System providing enterprise-level marketing technology to small businesses and nonprofits

J. Marcus Howard Launches EM2-BOS: AI Business OS for Small Businesses

2026/02/13 15:46
4 min read

J. Marcus Howard launches EM2-BOS, an AI-powered CRM and Business Operating System providing enterprise-level marketing technology to small businesses and nonprofits starting at $555 monthly, addressing CRM implementation failures through done-for-you support.

— J. Marcus Howard, President and CEO of Ethos Media Marketing & Consulting LLC (EthosM2), has officially launched EM2-BOS, an AI-powered CRM and Business Operating System that brings enterprise-level marketing technology to small businesses and nonprofits. Starting at $555 per month, the platform reduces the substantial implementation costs and dedicated IT requirements that have historically restricted advanced operational infrastructure to large corporations. Fortune 500 companies have long dominated markets using sophisticated business operating systems to power customer relationships, marketing automation, and data-driven decisions, while small businesses have been priced out of comparable tools.

More information is available at www.em2bos.com.

The launch addresses a critical gap in the small business technology landscape, where up to 70 percent of CRM projects fail due to lack of execution and inadequate implementation support, according to industry research. Traditional CRM platforms provide access to features but leave businesses to configure systems themselves, which leads to overwhelm and eventual abandonment. Howard designed EM2-BOS around a Software + Done-4-U Support model that handles configuration, workflow building, and ongoing management, directly tackling the execution gap responsible for most CRM failures.

Central to the platform is Howard’s proprietary Authority Ceiling framework, which identifies the invisible barrier preventing businesses from being recognized by AI systems, search engines, and digital platforms. This diagnostic concept explains why some competitors dominate online visibility while others remain invisible despite offering comparable services. Modern discovery channels—including Google, ChatGPT, voice assistants, and social algorithms—reward businesses with robust digital infrastructure: consistent content distribution, unified data systems, automated engagement, and strong reputation signals. Without these elements, businesses hit a ceiling they often don’t realize exists. Howard built EM2-BOS as the operational infrastructure solution designed to break through it.

The platform integrates multiple modules, including AI-powered agents for customer engagement across SMS, email, phone, WhatsApp, and social media; sales pipeline management with customizable stages and real-time analytics; marketing automation with visual workflow builders and conditional branching; website and funnel builders with integrated payment processing; and reputation management with automated review requests. EM2-BOS operates within the broader EthosM2 ecosystem alongside Catalyst Pro, a digital PR platform reaching over 400 publishers, and Business Growth Engine, which provides full-service growth strategy and execution. Together, these tools create integrated marketing and operational infrastructure that most small businesses have never accessed at pricing designed for accessibility.

Howard, a Marquis Who’s Who Honoree, applies a systematic infrastructure-first approach to building digital solutions. His background informs the structural design and user-centered thinking embedded in EM2-BOS, reflecting a methodology that prioritizes how systems function under real-world operational demands. The announcement during Black History Month underscores that Black-led companies are actively solving sophisticated problems with advanced technology, serving communities historically underserved by the technology industry. Howard’s mission centers on ensuring every business has access to enterprise-level tools regardless of size or budget, a commitment reflected in his speaking engagements at the Bridge Conference on tech-powered fundraising and his facilitation of the Business of Art & Music Workshop at the Lake Arbor Jazz Festival.

Businesses can choose between two implementation pathways: Self-Serve plans starting at $555 per month for hands-on control, or White Glove implementation starting at $1,595 per month for done-4-U support. Most businesses see measurable improvements within 30 to 45 days, with significant gains across key performance indicators by the 90-day mark. Small business owners no longer need to choose between advanced technology and affordability, as EM2-BOS provides the operational backbone that modern digital competition demands. Those seeking to assess current digital barriers can access the Web Visibility Audit at the platform website.

For more details, visit www.ethosm2.com.

Contact Info:
Name: J. Marcus Howard
Email: Send Email
Organization: Ethos Media & Marketing LLC
Address: DC – MD – VA – LA – FL Serving Local Enterprise Businesses, Washington, DC 20001, United States
Website: https://www.ethosm2.com

Source: NewsNetwork

Release ID: 89183415

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