Top Crypto PR Agencies for Exchanges [2026 List]

For crypto exchanges, trust is a closely linked factor in liquidity dynamics. These platforms are no longer evaluated only by fees, pairs, or UX. A series of high-profile hacks, tightening global regulation – from MiCA in Europe to licensing and DPT frameworks in Asia – and repeated confidence shocks have fundamentally changed expectations. Users now check how transparently exchanges communicate risk, how quickly they respond to incidents, and how consistently they demonstrate operational control.

In this environment, every public narrative carries financial weight. Poorly framed news may increase uncertainty, while clear messaging can help reduce hesitation, especially during stress periods. As a result, exchanges are increasingly building strategies around reputational liquidity – the idea that capital gravitates toward platforms perceived as safe, compliant, and predictable.

PR has therefore become infrastructure. In 2026, it sits at the intersection of reputation management, crisis readiness, legally sound communication, and media analytics. “Your narrative is your strategic asset” is a practical reality for trading platforms operating in volatile and highly scrutinized markets.

This is why exchanges seek PR partners with verified experience. The following ranking highlights best crypto PR agencies that are capable of translating security, compliance, and resilience into trust signals that markets recognize.

Why Exchanges Need PR Built for Trust

• Exchanges are increasingly communicating beyond their core trading audience. They are now required to explain their operations to arriving Web2 users, regulators, investors, banking partners, and auditors – often simultaneously and under strict compliance constraints.

• Market maturity has shifted focus to operational health. The crypto market no longer rewards aggressive announcements or short-term visibility spikes. What matters is visible proof of resilience: security practices, incident response, governance standards, and long-term viability.

• Media footprint correlates with resilience. Exchanges with consistent, high-quality media presence recover faster from crises and show stronger retention than platforms relying on reactive or ad-hoc communication.

• CEX and DEX expectations are converging. Regardless of custody model, users expect transparency, predictable behavior, and clear messaging.

Methodology: How the Best PR Agencies for Exchanges Were Ranked

This ranking focuses on PR agencies with proven, practical experience working with crypto exchanges, trading platforms, and liquidity-driven products. The goal was to identify those capable of supporting exchanges in managing risk-sensitive communications, regulatory exposure, and reputation in highly regulated and high-risk market environments.

As a baseline, agencies were reviewed using Clutch to confirm:

• active PR and communications services

• experience in crypto or fintech sectors

• consistent client validation and industry presence

From this baseline, agencies were evaluated against five exchange-focused criteria:

1. Compliance-aware storytelling. Ability to frame security, governance, and operational topics in a way that builds confidence among users, partners, and regulators.

2. Crisis management and regulatory communications. Evidence of handling incidents, security events, regulatory pressure, or sensitive disclosures under real market conditions.

3. Media analytics and reputation tracking. Use of data to evaluate where and how exchange-related coverage spreads, and what it signals about platform reliability across media environments.

4. Cross-market media presence. Experience operating across key regions, including Europe, Asia, MENA, and North America, where regulatory and trust expectations differ.

5. Verifiable outcomes. Linkage between communication efforts and observable results such as improved visibility quality, stability during crises, or long-term trust signals.

Agencies that met these criteria were included in the final ranking. The list prioritizes companies that treat PR as a system designed to support liquidity, confidence, and long-term market participation.

The Best Crypto PR Agencies for Exchanges (2026 Ranking)

Agency

Exchange Experience

Core Strength

Best For

Outset PR

Instant crypto exchanges such as ChangeNOW and StealthEX

Data-driven PR, media visibility analytics, consistent organic presence, crisis communications

Exchanges and swap platforms looking for long-term PR support, a boutique approach with tailored strategies, rapid response capabilities, and in-depth results analysis.

MarketAcross

Binance, KuCoin, Bitget

Large-scale PR distribution, sustained media presence at global scale

Large exchanges requiring continuous visibility across multiple markets and news cycles

Coinbound

OKX, AscendEX, PrimeXBT

Earned media, influencer-driven amplification, retail exposure

Consumer-facing exchanges prioritizing user acquisition and broad retail awareness

Ninja Promo

HTX, Zoomex, IronFX

PR and performance-driven visibility

Exchanges and brokers operating in regulated, competitive financial environments

Luna PR

Bybit, Huobi, Bitpanda

Regional launch PR, regulatory-aware media relations, market entry communications

Exchanges expanding into new jurisdictions or regulated regional markets

GuerrillaBuzz

MEXC, exchange-integrated trading tools

SEO-driven PR, organic media coverage, long-term discoverability

Exchanges focused on organic visibility, search presence, and inbound trust signals

Outset PR

Outset PR approaches exchange communications through data-driven PR that predates the industry’s recent fixation on analytics. Instead of treating visibility as a pure volume metric, the agency evaluates where coverage should appear to meet specific business goals, how this coverage is redistributed across the media landscape, and how long it remains discoverable. 

Using this method, Outset PR shaped communications around a security-related incident: ChangeNOW’s risk prevention system intercepted suspicious transactions linked to the $1.5M Algorand thefts. Through a rapid-response strategy and clear messaging that emphasized measures taken, the agency shifted narrative within 24 hours from potential exposure to operational resilience. Data-backed PR effort resulted in viral coverage across tier-1 crypto news outlets and multiple organic reprints. 

Outside crisis scenarios, Outset PR supported ChangeNOW’s broader growth campaign, where the combination of earned media and traffic-driven publications sparked a measurable increase in the platform’s organic reach and turnover. In its work with StealthEX, the agency applied  syndication-focused PR logic to thought leadership, amplifying top-tier mentions with visible footprint across platforms such as Yahoo Finance, MSN, and TradingView and pushing total audience reach beyond 3.6 billion. These case studies illustrate how data-conscious PR can significantly expand visibility and act as an auditable user acquisition layer. 

MarketAcross

MarketAcross has documented experience working directly with large centralized exchanges and trading platforms, including Binance, Bybit, KuCoin, Bitget, HTX, and Crypto.com, as well as brokerage platforms such as eToro and Plus500. This places the agency at the center of exchange communications where visibility operates at scale and public perception is shaped across global retail and institutional audiences.

The agency’s approach is built around large-scale PR execution and distribution. MarketAcross focuses on securing consistent coverage across high-volume crypto-native and mainstream outlets, ensuring that exchange-related narratives remain present across multiple markets and news cycles. This model is particularly relevant for platforms operating at global scale, where sustained exposure and message consistency are critical to maintaining brand recognition amid intense competition.

In addition to core exchange work, MarketAcross supports exchange-related financial infrastructure, including on-ramps, trading services, and custody-linked platforms. This broader exposure reinforces its understanding of exchange-facing narratives such as liquidity access, platform reliability, and market participation. For businesses prioritizing reach, market-wide visibility, and ecosystem-level positioning, MarketAcross offers a distribution-driven PR model aligned with scale and continuity.

Coinbound

Coinbound operates as a Web3 marketing agency with public evidence of supporting crypto exchanges and exchange-adjacent platforms. Its client portfolio includes trading and brokerage platforms such as OKX, AscendEX, PrimeXBT, and products within the Uphold ecosystem, alongside a wide range of DeFi, portfolio management, and on-ramp services. This positions Coinbound close to retail-facing crypto infrastructure, where visibility and user acquisition are primary communication goals.

The agency’s approach centers on large-scale distribution through earned media, influencer networks, and high-frequency content amplification. Rather than focusing on narrowly scoped PR or regulatory messaging, Coinbound emphasizes reach, repetition, and audience penetration across crypto-native media and creator channels. Campaign performance is commonly assessed using aggregate indicators such as media volume, social engagement, and traffic growth, aligning with a distribution-driven visibility model.

For exchanges, Coinbound’s approach is best suited to growth phases where brand awareness, retail exposure, and user acquisition are priorities. By combining organic media placements with KOL amplification, the agency supports exchanges seeking to maintain sustained presence across consumer-oriented crypto channels, particularly in competitive markets where visibility at scale plays a central role.

Ninja Promo

Ninja Promo operates as a crypto and fintech communications agency with a portfolio featuring centralized exchanges, trading platforms, and liquidity-focused financial services. Its publicly listed clients include HTX, Zoomex, IronFX, and Dukascopy, placing the agency in direct contact with exchange and brokerage environments where visibility, compliance, and user trust intersect.

Beyond exchanges themselves, Ninja Promo has worked with liquidity providers and market-facing financial infrastructure such as B2Prime and Flow Traders, reinforcing its exposure to trading ecosystems. 

The agency’s work spans PR, performance-driven visibility, and market-facing communications across both crypto-native and traditional financial channels. In exchange-related engagements, Ninja Promo focuses on maintaining consistent media presence and audience awareness in competitive markets, supporting platforms that operate under regulatory scrutiny and heightened reputational sensitivity.

Luna PR

Luna PR works with crypto exchanges and trading platforms operating in multi-jurisdictional environments. The agency’s client roster includes brands such as Bybit, Huobi, Bitpanda, and eToro. By emphasizing regional media access, regulatory-aware messaging, and coordinated launch communications, Luna PR is suited to exchanges seeking to establish credibility and user confidence as they enter or scale across tightly regulated markets.

A representative example of this focus is Luna PR’s work on the launch of a major exchange in the UAE. The campaign combined media relations and market-specific positioning to support visibility in both business and financial press. Coverage was secured across 45 publications, including Bloomberg Middle East and Arabian Business, alongside television appearances on CNBC Arabia. 

According to publicly cited results, the coordinated campaign contributed to more than 50,000 user registrations within the first month, illustrating how structured media exposure can support adoption during market entry.

GuerrillaBuzz

GuerrillaBuzz operates as a crypto-focused agency combining PR, SEO, and content-driven outreach. Its portfolio includes work with exchanges, as well as derivatives platforms and exchange-integrated tools, positioning the company close to products competing for visibility in crowded retail markets.

In its work with MEXC, GuerrillaBuzz focused on earned media and content-led distribution to address limited brand recognition in a highly competitive exchange landscape. The campaign generated nearly 100 pieces of coverage across crypto-native publications, including Cointelegraph and CoinDesk, alongside interviews, podcast appearances, and executive quotations. This approach supported increased visibility, engagement, and audience reach across multiple channels without reliance on paid amplification.

GuerrillaBuzz’s model emphasizes long-horizon discoverability rather than incident-driven or regulatory communication. The agency supports exchanges seeking to strengthen organic presence, brand awareness, and inbound trust signals during growth and market expansion phases.

Conclusion: The Shift Toward Verifiable Trust

For crypto exchanges, PR increasingly functions as a supporting layer for how they are perceived across security incidents, regulatory interactions, market expansions, and competitive cycles. As these platforms operate in environments shaped by scrutiny and risk awareness, communication strategies are evaluated by their consistency, clarity, and ability to support confidence over time.

Within this context, different agencies address different operational needs. Outset PR is well suited for exchanges and swap platforms that see PR as a long-term function and require a boutique approach. MarketAcross and Coinbound, by contrast, are positioned for platforms that prioritize scale – from exchanges operating at global ecosystem level with a need for sustained, high-volume media presence to consumer-facing platforms focused on retail reach, user acquisition, and visibility at frequency.

Other agencies on this list address more specific exchange use cases. Ninja Promo operates at the intersection of crypto and regulated financial markets, making it relevant for trading platforms competing in compliance-sensitive environments. Luna PR supports exchanges entering new jurisdictions. GuerrillaBuzz focuses on organic discoverability and long-term inbound visibility, aligning with businesses that prioritize search presence and sustained content-driven exposure.

Taken together, this ranking reflects how PR for exchanges has diversified into distinct functions that span crisis-ready reputation systems, scaled distribution, regional market entry, and organic visibility. The key shift is toward selecting PR partners based on how trust needs to be built, explained, and maintained at each stage of an exchange’s growth.