Fifth Third Introduces Cash Flow and Spending Insights to Help Customers Take Control of Their Finances

Managing day‑to‑day expenses while planning for the future has become increasingly complex for many households. Recent data shows only 63% of U.S. adults could cover a $400 emergency expense with cash or its equivalent, and 70% report challenges with fundamental financial indicators such as spending vs. income and bill payment. Fifth Third is introducing a new experience inside its award-winning mobile app that helps customers understand where their money goes and set goals that stick—all without leaving their trusted banking environment.

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What’s New:

Fifth Third is bringing clarity and control to everyday money management directly within the mobile app. Customers can now:

• Track cash flow and spending patterns with a visual breakdown of top categories, highest transactions, and average daily spend.
• Set and automate savings goals, enabling customers to plan and stay on track.
• Spot opportunities to make smarter decisions with projected savings and insights designed to build confidence.

“Our customers told us they want help managing their money, and they want it from a source they trust,” said Ben Hoffman, Chief Strategy Officer and Head of Consumer Products at Fifth Third. “These enhancements put customers in control—whether they’re managing weekly expenses or saving for longer‑term goals. These new features translate data into simple guidance so customers know where they stand and what they can do next.”

Fifth Third is known for industry-leading banking products that support short‐term liquidity and help customers avoid unnecessary fees. Today, the Bank is expanding its focus to long‑term financial confidence. In branches, customers receive a financial needs assessment and personalized planning; now, that support extends seamlessly into an always‑on digital experience, with more innovations on the way.

Why It Matters

As many Americans say they struggle to stay on top of day‑to‑day finances, Fifth Third is helping customers build long‑term financial stability. These new tools provide clearer visibility, smarter guidance, and a more manageable way to plan for the future.

While budgeting apps are popular, many require subscriptions or lack direct bank connectivity. Fifth Third’s approach combines automation, security, and personalization—the features consumers expect from top-rated budgeting tools—with the reliability of a 167-year-old financial institution.

“Consumers want smarter tools, not more apps,” said Pat Saad, Head of Consumer Digital at Fifth Third. “The features we introduced today are foundational and we’ll keep expanding with more automation and insights so customers can manage money with less effort and more confidence.”

Built on an Award‑Winning Platform

Fifth Third continues to invest in digital-first innovations that help customers confidently manage their finances. Recognized by J.D. Power as the No. 1 mobile banking app for user satisfaction among regional banks, Fifth Third’s app now serves 2.4 million monthly users and supports more than one billion digital interactions each year.

The mobile app reflects a highly integrated ecosystem built through close collaboration across technology, design, product, digital, and user‑experience teams. Designed for continuous improvement, the platform enables rapid enhancements that deliver the simplest, strongest customer experience.

Fifth Third Momentum Banking®

Fifth Third Momentum Banking enhances customer experience with $0 monthly maintenance fees, no‑cost overdraft protection transfers, and tools designed to help customers manage cash flow and avoid fees. Benefits include:

• Early Pay: Access paychecks up to two days early and tax refunds up to five days early—at no cost.
• Extra Time: Get until midnight ET the next business day to make a deposit and avoid overdraft fees.
• SmartShield®: A first‑of‑its‑kind in‑app security experience that gamifies digital safety to help customers build better security habits.
• Direct Deposit Switch: Connects with more than 1,000 major employers, making it easy to redirect direct deposits into a Fifth Third account.
• Debit Card Tracker: Provides real‑time updates on debit card delivery—from order to arrival—directly within the mobile app.

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