Snowflake (SNOW) Stock Slides 7% as Founder and CAO Both Sell on Same Day

TLDR

• Founder Benoit Dageville sold 874 SNOW shares on March 23 at $170.01, totaling ~$148,588, under a pre-arranged 10b5-1 plan
• CAO Emily Ho also sold 2,141 shares on March 23 at ~$173.97, totaling ~$372,470 — a 4.59% trim to her position
• SNOW stock is down roughly 7% over the past week, now trading around $161.21, well below its 52-week high of $280.67
• Q4 results were strong — EPS of $0.32 beat estimates, revenue of $1.28 billion rose 30.1% YoY — but the stock hasn’t responded accordingly
• Multiple class-action filings and ongoing insider selling are adding pressure, while analyst consensus remains “Moderate Buy” with an average target of $248.58

Two Snowflake insiders sold stock on the same day last week, and the market has noticed. With SNOW already down about 7% over the past five days, the back-to-back filings have added fresh noise around a stock that’s been grinding lower all year.

Snowflake Inc., SNOW

Founder and Chief Architect Benoit Dageville sold 874 shares on March 23 at $170.01, bringing in roughly $148,588. The transaction was part of a 10b5-1 trading plan he set up in March 2025, so it was pre-scheduled — not a reactive move. He also disposed of an additional 598 and 287 shares on March 20 to cover tax obligations, at $175.40 per share.

After all transactions, Dageville still holds 65,742 shares directly. He also indirectly controls a much larger position — 750,000 shares through The Selene GRAT No. 1, over 3 million through The Snow Trust UTA, and his spouse holds another 750,000 through The Thira GRAT No. 1.

On the same day, Chief Accounting Officer Emily Ho sold 2,141 shares at an average of $173.97, collecting approximately $372,470. That trimmed her stake by 4.59%, leaving her with 44,553 shares worth around $7.75 million.

A Strong Quarter That Couldn’t Lift the Stock

The insider activity comes despite a solid Q4 print. Snowflake posted EPS of $0.32, beating the $0.27 consensus by five cents. Revenue came in at $1.28 billion, up 30.1% year-over-year and ahead of the $1.25 billion estimate. Remaining performance obligations rose 42% to $9.77 billion, boosted by a $400 million deal with a financial services firm.

Still, the stock hasn’t caught a bid. SNOW now sits at $161.21, down sharply from its 52-week high of $280.67, and well below both its 50-day moving average of $182.41 and 200-day of $218.51.

Analysts have been cutting price targets across the board since the earnings release. Wells Fargo dropped its target from $290 to $210. BTIG went from $312 to $235. Scotiabank cut from $290 to $205. Despite the reductions, most maintained Buy-equivalent ratings. The consensus target across 42 analysts sits at $248.58, with 33 carrying Buy ratings, five at Hold, and two at Sell.

Legal Pressure Adds to the Headwinds

Several law firms have filed or promoted class-action notices against Snowflake, covering purchases made between June 27, 2023 and February 28, 2024. Lead-plaintiff deadlines are set around April 27, 2026. The volume of filings — from firms including Rosen, Pomerantz, Schall, and others — has increased legal uncertainty around the stock.

On the institutional side, Vanguard added 1.45 million shares in Q4, lifting its position to over 30 million. Jennison Associates boosted its stake by 27.7% to 11.6 million shares. Institutional investors collectively own 65.1% of SNOW.

Snowflake’s AI initiative, Project SnowWork, remains in limited preview, targeting enterprise business users with data-grounded AI agents.

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