Swiggy Shares Fall Despite Sarvam AI Voice Deal

The share price of the Indian online food ordering and delivery company Swiggy Limited still has to recover losses despite a new partnership with the Bengaluru-based artificial intelligence startup Sarvam AI.

Swiggy’s stock closed at ₹276.50 on Wednesday before stock exchanges paused trading activities for the Ram Navami festival on Thursday. The price is down by 2.86% over the last five trading days. 

Bridging the Language Gap

The stock continues to struggle even after Swiggy announced a strategic collaboration with Sarvam to launch voice ordering. The development will allow users to order food and grocery items as well as book tables for dining out using their preferred Indian language.

The feature will use Sarvam’s AI assistant, Indus, which supports multiple Indian languages. Sarvam’s models were trained on extensive language data so these can deliver voice interactions across 11 languages, including Hindi, Tamil, Telugu, Kannada, Bengali and Marathi.

Swiggy said that India is one of the most linguistically diverse nations in the world but most digital commerce platforms only support English or a handful of regional languages. The company said that its collaboration with Sarvam, whose AI models are designed for India’s linguistic complexity, aims to bridge the gap. 

Voice-First Nation

The process will not require the use of a traditional app interface. Users can simply ask the AI assistant to order or reserve tables and the AI agent will handle the entire process from discovery and ordering to checkout.

“India is a voice-first nation, and the next billion users of AI will experience it in the language they choose. Our partnership with Swiggy brings that vision to life in one of the most everyday, high-frequency use cases there is: ordering food and groceries,” said Sarvam co-founder Pratyush Kumar, according to Business Standard. 

“By embedding Sarvam’s full-stack AI into the heart of Swiggy’s commerce experience, we are taking AI from a novelty for the few to a utility for the many.”