PANews reported on November 29 that FC Barcelona had previously signed a three-year, $22 million global sponsorship agreement with crypto company Zero-Knowledge Proof (ZKP), making ZKP the club's official crypto protocol partner. However, this move has drawn criticism. Xavier Vilajoana, a former board member of the club, stated that reaching an agreement with the crypto startup was a sign of financial “desperation,” citing “red flags” in the company’s background and calling the decision “extremely worrying.” ZKP is a little-known blockchain company registered in Samoa, a country the EU has designated as a tax haven. ZKP launched its social media accounts and white paper in early November, and at the time of the agreement, its account on the X platform had only 33 followers. Its website does not provide detailed information about ownership and financing structure, and it is currently conducting an initial coin offering (ICO). FC Barcelona clarified in an official statement that the club "has no connection whatsoever with the company's tokens," and that the existence or issuance of the tokens was never discussed during sponsorship negotiations. The existence and issuance of the tokens were not part of any previous sponsorship agreement signed with the club.PANews reported on November 29 that FC Barcelona had previously signed a three-year, $22 million global sponsorship agreement with crypto company Zero-Knowledge Proof (ZKP), making ZKP the club's official crypto protocol partner. However, this move has drawn criticism. Xavier Vilajoana, a former board member of the club, stated that reaching an agreement with the crypto startup was a sign of financial “desperation,” citing “red flags” in the company’s background and calling the decision “extremely worrying.” ZKP is a little-known blockchain company registered in Samoa, a country the EU has designated as a tax haven. ZKP launched its social media accounts and white paper in early November, and at the time of the agreement, its account on the X platform had only 33 followers. Its website does not provide detailed information about ownership and financing structure, and it is currently conducting an initial coin offering (ICO). FC Barcelona clarified in an official statement that the club "has no connection whatsoever with the company's tokens," and that the existence or issuance of the tokens was never discussed during sponsorship negotiations. The existence and issuance of the tokens were not part of any previous sponsorship agreement signed with the club.

FC Barcelona faces criticism over its $22 million sponsorship deal with crypto company ZKP.

2025/11/29 15:33
1 min read
For feedback or concerns regarding this content, please contact us at crypto.news@mexc.com

PANews reported on November 29 that FC Barcelona had previously signed a three-year, $22 million global sponsorship agreement with crypto company Zero-Knowledge Proof (ZKP), making ZKP the club's official crypto protocol partner. However, this move has drawn criticism.

Xavier Vilajoana, a former board member of the club, stated that reaching an agreement with the crypto startup was a sign of financial “desperation,” citing “red flags” in the company’s background and calling the decision “extremely worrying.” ZKP is a little-known blockchain company registered in Samoa, a country the EU has designated as a tax haven. ZKP launched its social media accounts and white paper in early November, and at the time of the agreement, its account on the X platform had only 33 followers. Its website does not provide detailed information about ownership and financing structure, and it is currently conducting an initial coin offering (ICO).

FC Barcelona clarified in an official statement that the club "has no connection whatsoever with the company's tokens," and that the existence or issuance of the tokens was never discussed during sponsorship negotiations. The existence and issuance of the tokens were not part of any previous sponsorship agreement signed with the club.

Market Opportunity
Panther Protocol Logo
Panther Protocol Price(PANTHER)
$0,008527
$0,008527$0,008527
+0,35%
USD
Panther Protocol (PANTHER) Live Price Chart
Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact crypto.news@mexc.com for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.

You May Also Like

Franklin Templeton CEO Dismisses 50bps Rate Cut Ahead FOMC

Franklin Templeton CEO Dismisses 50bps Rate Cut Ahead FOMC

The post Franklin Templeton CEO Dismisses 50bps Rate Cut Ahead FOMC appeared on BitcoinEthereumNews.com. Franklin Templeton CEO Jenny Johnson has weighed in on whether the Federal Reserve should make a 25 basis points (bps) Fed rate cut or 50 bps cut. This comes ahead of the Fed decision today at today’s FOMC meeting, with the market pricing in a 25 bps cut. Bitcoin and the broader crypto market are currently trading flat ahead of the rate cut decision. Franklin Templeton CEO Weighs In On Potential FOMC Decision In a CNBC interview, Jenny Johnson said that she expects the Fed to make a 25 bps cut today instead of a 50 bps cut. She acknowledged the jobs data, which suggested that the labor market is weakening. However, she noted that this data is backward-looking, indicating that it doesn’t show the current state of the economy. She alluded to the wage growth, which she remarked is an indication of a robust labor market. She added that retail sales are up and that consumers are still spending, despite inflation being sticky at 3%, which makes a case for why the FOMC should opt against a 50-basis-point Fed rate cut. In line with this, the Franklin Templeton CEO said that she would go with a 25 bps rate cut if she were Jerome Powell. She remarked that the Fed still has the October and December FOMC meetings to make further cuts if the incoming data warrants it. Johnson also asserted that the data show a robust economy. However, she noted that there can’t be an argument for no Fed rate cut since Powell already signaled at Jackson Hole that they were likely to lower interest rates at this meeting due to concerns over a weakening labor market. Notably, her comment comes as experts argue for both sides on why the Fed should make a 25 bps cut or…
Share
BitcoinEthereumNews2025/09/18 00:36
Melania Trump humiliated her husband as he tries to outrun his decay: analysts

Melania Trump humiliated her husband as he tries to outrun his decay: analysts

First lady Melania Trump just handed President Donald Trump his biggest humiliation yet as the president tried to outrun his decay, according to two political analysts
Share
Rawstory2026/05/05 11:42
Peter Brandt Agrees: This COT Shift Could Be Bitcoin’s Biggest Bull Signal Since 2025

Peter Brandt Agrees: This COT Shift Could Be Bitcoin’s Biggest Bull Signal Since 2025

Peter Brandt backs a rare COT positioning flip in Bitcoin futures. McClellan says large specs turned net long with urgency. Is a rally coming? Three strikes. That
Share
LiveBitcoinNews2026/05/05 11:30

Starter Gold Rush: Win $2,500!

Starter Gold Rush: Win $2,500!Starter Gold Rush: Win $2,500!

Start your first trade & capture every Alpha move