MetaMask Prepares $30 Million Airdrop as Token Launch Approaches

TLDR

• MetaMask is launching an onchain rewards program with over $30 million in Linea tokens for its first season
• The program includes referral bonuses, mUSD stablecoin incentives, partner rewards, and token access
• Long-time MetaMask users will receive special benefits tied to the upcoming MetaMask token launch
• The rewards program aims to boost activity on Consensys’ Linea layer-2 network and integrate the mUSD stablecoin
• Consensys CEO Joe Lubin announced plans for additional tokens for other Consensys projects including Infura

MetaMask announced over the weekend that it will launch a new onchain rewards program in the coming weeks. The program will distribute over $30 million in Linea tokens during its first season.

The Ethereum wallet provider confirmed the initiative in a post on X. MetaMask described the program as one of the largest onchain rewards programs ever built.

The company stated the program is not designed for short-term farming. Instead, it aims to regularly reward users for their normal on-chain activity.

The rewards program will offer multiple benefits to users. These include referral bonuses, incentives paid in mUSD stablecoin, exclusive partner rewards, and token access.

Long-time MetaMask users will receive special benefits. The company confirmed that early adopters will not be ignored in the distribution.

The rewards program connects directly to the long-anticipated MetaMask token. Consensys CEO Joe Lubin first shared details about the MetaMask token in September.

Connection to Linea Network

Linea is Consensys’ Ethereum layer-2 network. The network launched in September with a 9.4 billion token airdrop.

The $30 million allocation in Linea tokens ties together two flagship Consensys projects. The program uses MetaMask’s large user base to increase activity on the new layer-2 network.

MetaMask’s mUSD stablecoin launched last month through Bridge, which is owned by Stripe. The stablecoin now has a circulating supply near $88 million.

Broader Consensys Token Plans

The rewards program creates incentives across MetaMask’s wallet, the mUSD stablecoin, and Linea infrastructure. Users are rewarded for activity that involves multiple Consensys products.

Lubin stated that the MetaMask token will empower the community and honor early users. He said long-time users will see benefits through both Season 1 rewards and the upcoming token generation event.

Lubin encouraged inactive users to return to the platform. He noted that MetaMask has made improvements to its browser extension and mobile applications.

MetaMask has expanded beyond Ethereum to other blockchains. The wallet now supports Bitcoin and other networks.

Lubin suggested that Consensys has another token planned for Infura. Infura is Consensys’ blockchain infrastructure firm that operates a Decentralized Infrastructure project called DIN.

MetaMask has not clarified whether certain jurisdictions will be excluded from the program. The company also has not specified if anti-Sybil rules will be enforced to prevent abuse.

Prediction market users on Myriad give only a 5% chance that the MetaMask token will launch before November. Those odds have fallen by more than 10% over the last week.

Full program details will be released within the coming weeks.

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