Michael Saylor’s Strategy to Sell Euro Shares in New Bid to Buy More Bitcoin

• Strategy will offer 3.5 million shares of its 10% Series A Perpetual Preferred Stock in a euro‑denominated IPO under the symbol STRE.
• With a total of 641,205 BTC valued at $67.67 billion, Strategy remains the largest corporate Bitcoin holder and continues to buy more.

Michael Saylor, the executive chairman of Strategy Inc., formerly MicroStrategy Incorporated, is doubling down on his long-standing Bitcoin investment thesis.

To capitalize on this belief, Saylor has leveraged Strategy’s financing options, including equity offerings, convertible debt, and now preferred shares, to expand the company’s Bitcoin holdings.

In its latest capital-raising initiative, Strategy plans to issue up to 3.5 million euro-denominated perpetual preferred shares, which will trade under the new ticker symbol “STRE.” The offering represents a shift toward European markets, as the company seeks to tap into new investor pools beyond the United States.

These STRE shares will feature a 10% annual dividend, payable quarterly in cash beginning December 31. According to the company, the offering is reserved for qualified investors within the European Union and the United Kingdom, aligning with regional securities regulations.

Each share carries an initial liquidation preference of €100, establishing a clear value floor for investors. The company noted that the net proceeds from this issuance will be allocated toward general corporate purposes, which notably include additional Bitcoin acquisitions.

Strategic Accumulation

Michael Saylor’s Strategy Inc. is the world’s first Bitcoin treasury company to be rated by S&P Global, earning a speculative “B-” grade that underscores both the opportunities and substantial risks tied to its crypto-heavy balance sheet.

Undeterred by the rating’s cautionary tone, Strategy continues its Bitcoin accumulation campaign. Most recently, the company acquired 397 BTC for approximately $45.6 million at an average price of $114,771 per coin, bringing its year-to-date Bitcoin yield to 26.1% in 2025.

As of November 2, Strategy holds a staggering 641,205 BTC, purchased for about $47.49 billion at an average price of $74,057 per Bitcoin, representing roughly 2.5% of Bitcoin’s total circulating supply.

Earlier, CNF also reported that Saylor revealed that the company has the potential to deploy up to $100 million into Bitcoin within just one hour of raising funds, an ability that underscores Strategy’s operational agility and conviction.

To illustrate this, Saylor pointed out that in traditional industries such as real estate or energy, capital deployment typically involves long planning and execution cycles; projects, permits, and infrastructure development can take months or years.

This buying initiative traces back to 2020, when the company first began accumulating Bitcoin with an initial purchase of 20,000 BTC, marking the beginning of what Saylor describes as a “historic accumulation strategy.” He has since reaffirmed that this buying spree is far from over, with an ambitious target of $84 billion in Bitcoin acquisitions on the horizon.

As mentioned in our previous news, Strategy achieved an estimated $10 billion profit in Q2 2025, further validating Saylor’s long-term thesis that Bitcoin will outperform traditional assets as a store of value.

Analyst Ali Martinez recently noted that “Bitcoin appears to be forming a triangle. A retest of the $107,500 support could come before another push toward the $115,000 resistance.” At present, Bitcoin is trading at $104,605, reflecting an 8% decline over the past week and an additional 2% dip in the past 24 hours.

Despite the pullback, trading volume has surged by 17% within the last day, suggesting heightened market activity. Bitcoin’s market capitalization remains robust at approximately $2.08 trillion.