Modern digital ecosystems run on an invisible backbone of data platforms. Every interaction, from posting content to engaging with a community, depends on infrastructureModern digital ecosystems run on an invisible backbone of data platforms. Every interaction, from posting content to engaging with a community, depends on infrastructure

Building Big Data Platforms: Powering Sustainable Digital Ecosystems

2025/12/23 23:45
5 min read

Modern digital ecosystems run on an invisible backbone of data platforms. Every interaction, from posting content to engaging with a community, depends on infrastructure that is not only fast and reliable but also compliant and secure. As organizations scale, the challenge is no longer just about handling massive data volume, it is about ensuring that data-driven decisions remain accurate under pressure, unlock value consistently, and adapt to evolving user expectations without degrading quality.

Industry peers recognize Sayantan Ghosh, a senior engineering manager at LinkedIn with more than 14 years of experience in machine learning infrastructure and large-scale data platforms, as a leading contributor to this transformation. His career reflects a rare combination: deep technical expertise paired with hyper-growth, fast-paced roles in some of the most storied and innovative technology companies in Silicon Valley. “Scaling without reliability introduces fragility, where downtime quickly translates into multimillion-dollar losses,” he explains. “The hardest part is not scale alone, but building systems that can support billions of users and petabytes of data while behaving predictably when consumer demand surges without warning”. 

Scaling Systems That Matter

In today’s digital world, growth depends on scalable systems that can evolve with both users and creators. The rise of the creator economy has underscored how critical it is to have infrastructure that reliably powers discovery, engagement, and retention. Behind this evolution sit complex machine learning models & data platforms operating at massive scale, shaping visibility for creators and relevance for users.

Ghosh has led teams building such systems, where Data Platforms and ML initiatives are tuned not just for efficiency but for long-term ecosystem performance. The impact extends beyond engagement metrics. By helping creators increase their followers and increase the distribution reach for their content, these systems support small and medium businesses, independent professionals, and entire digital communities. Goldman Sachs predicts that the creator economy could approach half a trillion dollars by 2027. Engineering executives describe Ghosh’s leadership as balancing business growth with technical discipline — ensuring that as systems scale to billions of interactions, interaction quality remains consistent, interpretable and resilient under real-world conditions.

It is this balance of rigor and innovation that underpins his thought leadership. His widely read & podcasted HackerNoon article, Data-Driven Decisions at Scale: A/B Testing Best Practices for Engineering & Data Science Teams,” distilled years of experience into practical frameworks for teams navigating experimentation and growth. “Data without disciplined testing can mislead more than it guides,” he notes. “At the scale of platforms serving billions of users across hundreds of geographies and languages, experimentation becomes the only viable way to learn scientifically without introducing regression. The complexity and risk at this scale make intuition insufficient. When experimentation is rigorous, innovation shifts from being accidental to becoming repeatable.”

This background has also shaped his perspective as a judge for the Globee Innovation Awards 2025, where he has helped spotlight engineering excellence driving the next generation of data-intensive platforms.

Systems Discipline at Global Scale

At the scale of modern digital platforms, serving billions of users is no longer a question of raw capacity, but of disciplined system design and growth. Mckinsey reports that world wide data centre costs will reach 6.7 trillion dollars by the end of 2030. Ghosh has long emphasized that teams must simultaneously manage cost to serve, performance, efficiency, and reliability as core constraints, not secondary considerations. Based on his experience managing billion-plus member platforms, teams under his leadership adopted frameworks pioneered by him. “At global scale, even small inefficiencies compound rapidly, turning architectural shortcuts into expensive systemic risk,” adds Ghosh. “The challenge is not merely scaling infrastructure, but doing so predictably while maintaining the economic sustainability of the platform.”

Effective platform design requires treating data as both an operational burden and a strategic asset. High-volume systems generate vast amounts of raw data, but without deliberate architecture, that data becomes noise rather than insight. Engineering leadership must ensure that systems are optimized to capture, process, and govern data efficiently while preserving performance and reliability. This balance is essential, because the same systems that deliver user experiences in real time are also responsible for producing the signals that guide product decisions, experimentation, and long-term strategy.

“Infrastructure is no longer just plumbing,” Ghosh explains. “It defines how predictable a system feels when millions of decisions are made every second.” This thinking also informed his U.S. Patent on correction of user input, that has been cited by leading technology companies such as Google, Oracle, Dell, etc in adjacent fields, underscoring the broader relevance of his work beyond his own organization.

The Road Ahead

Looking forward, Ghosh sees the next frontier not in just handling larger volumes of data or faster pipelines alone, but in building data platforms that can balance scale with responsible architecture by design. This means managing cost to serve, performance, efficiency, reliability effectively while scaling the systems and then transforming the data into signals.

His leadership across machine learning, user experience and data engineering underscores a central reality of modern platforms: the future will not be defined by how much data systems can process, but by how consistently and responsibly they translate that data into outcomes. “The best user experiences feel empowering, not overwhelming,” he emphasises. “The boundary between value and overload will define the next decade of platform design.”

As data ecosystems grow more complex, Ghosh’s approach offers a clear direction forward: build systems that empower creators, support communities, and maintain decision quality even as scale, speed, and complexity increase. In doing so, leaders like him are shaping the infrastructure that quietly underpins how the digital economy fuels the innovation and economic engine of the world.

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