As AI Replaces Search, Pranas Launches GEO Platform for Marketers

New York, United States, January 24, 2026 — As artificial intelligence rapidly reshapes how people discover information online, Pranas today announced the launch of the world’s first Generative Engine Optimization (GEO) platform, designed to help brands understand, measure, and improve their visibility across AI-powered search engines and large language models.

Traditional SEO was built for a web of links, rankings, and clicks. Today, discovery is increasingly mediated by AI systems such as ChatGPT, Gemini, and Perplexity that deliver direct answers — often without sending users to websites. This shift has created a critical blind spot for brands: they may already be influencing AI responses without knowing how, where, or why.

Pranas addresses this challenge by introducing Generative Engine Optimization, a new discipline focused on how brands are represented, referenced, and recommended by AI systems in AI-first discovery environments.

“AI has fundamentally changed how people find and trust information,” said Alex Smith, Co-Founder of Pranas. “Brands can no longer rely solely on rankings and traffic. Pranas gives marketers visibility into how AI models interpret their brand — and the tools to actively shape that narrative.”

A New Category for an AI-First Internet

The Pranas GEO platform enables marketing and growth teams to:

• Monitor brand visibility in search and perception across AI-generated responses
• Analyze how different AI models describe and rank brands
• Identify gaps, inaccuracies, or missed opportunities in AI visibility
• Optimize brand presence for AI systems, not just traditional search engines

Unlike keyword-centric SEO tools, Pranas is built as an AI visibility platform for brands, focusing on semantic relevance, authority signals, and contextual accuracy — the factors that increasingly drive AI-generated recommendations and citations.

Research-Backed, AI-Native Approach

Pranas’ GEO framework is grounded in ongoing research into how generative AI models retrieve, synthesize, and present information. By combining multi-model simulations with structured brand intelligence, the platform provides actionable insights for AI-first discovery optimization.

Early adopters include technology companies and digital-first brands preparing for a future where AI assistants, conversational interfaces, and generative search engines play a central role in consumer decision-making.

Availability

Pranas is now live and onboarding early users. Brands and marketing teams can learn more about tools to optimize brand presence in AI.

About Pranas

Pranas is a Generative Engine Optimization (GEO) platform helping brands understand and improve their visibility in AI-powered search and discovery environments. Built for an AI-first world, Pranas enables marketers to move beyond traditional SEO and optimize how their brand is represented by generative AI systems.

Contact Info:
Name: Alex Smith
Email: Send Email
Organization: Pranas
Website: https://pranas.co/

Release ID: 89181761

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