Another private company capitulates to Trump — without even fighting back

Note to the decision-makers at the Gallup Organization, which for nearly 90 years has tracked presidential approval ratings: Capitulation never works.

I learned this the hard way as a teen playing basketball on D.C. playgrounds. I regretted my fecklessness.

Gallup last week admitted it would no longer survey Americans’ sentiments on how the commander in chief was faring, though I couldn’t find news of that major switch on the company’s website.

The organization’s latest presidential barometer, in December, placed Donald Trump’s approval rating at an abysmal 36%. The worst was 34%, another honorific Trump earned as he was leaving office at the end of his first term. It was right after the Jan. 6, 2021, siege on the U.S. Capitol.

Yes, other companies conduct surveys nowadays about the presidency. Gallup, though, held a unique place in the industry.

A Gallup spokesman told The New York Times the company was shifting strategy. He also used other corporate-speak that, frankly, doesn’t justify Gallup’s cowardice.

As The Times noted, the polling firm’s decades of data gave “historical context to what amounts to a monthly snapshot of Americans’ views.” The independent barometer has been valuable.

It’s curious the company didn’t make the change under then-President Joe Biden, but is doing so now under a thin-skinned president.

Trump and his administration have targeted journalists with criminal indictments, filed lawsuits against media outlets and often lied about the actions of violent federal immigration agents – even when video footage and witness statements proved the contrary.

My questions to Gallup’s media folks, including what role Trump’s attacks on journalists played in the polling decision, weren’t returned by my deadline.

Gallup’s groveling reminds me of when I relinquished my chance to play a playground basketball game – even though I’d earned it – to a guy bigger, stronger, and a little older than me. “I’m taking your spot,” he declared, with a hint of menace.

The shame was I didn’t fight for it, even if I would’ve gotten bloodied. I couldn’t return to that court because no one would respect me. As I got older, I stood up for myself more, no matter whether it made me uncomfortable.

That a private company like Gallup would cave so dramatically to this administration is reprehensible. Why is it acting beholden to officials who disrespect law, precedent and common decency?

The capitulation is a stain on Gallup’s reputation and legacy, and it leaves Americans with less information on how we all feel our top government executive is faring.

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