TrueLayer Appoints Stefano De Lollis as Head of Ecommerce to Accelerate European Growth

WHY THIS MATTERS
TrueLayer’s appointment signals just how quickly Pay by Bank is moving from niche to mainstream in ecommerce. With transaction volumes nearly doubling and integrations with major platforms like Amazon and eBay, account-to-account payments are becoming a serious alternative to card rails—particularly for merchants looking to reduce fees and fraud exposure.

The economics are driving this shift. Card payments come with interchange fees, chargebacks and fraud risk, while Pay by Bank offers instant settlement, lower costs and built-in authentication. As open banking infrastructure matures across Europe, the barrier is no longer technology—it’s distribution and merchant adoption. Bringing in experienced leadership focused on ecommerce partnerships reflects that next phase of growth.

TrueLayer, Europe’s fastest growing payments network, today announced the appointment of Stefano De Lollis as head of ecommerce, as the company accelerates adoption of Pay by Bank across leading online merchants and marketplaces.

The appointment comes as TrueLayer continues to build momentum in ecommerce, with volumes nearly doubling year over year and recent launches enabling Pay by Bank at checkout for major merchants including Amazon and eBay, alongside a growing network of enterprise partners across Europe such as Ryanair and Just Eat.

Stefano brings more than a decade of experience in fintech, enterprise sales, and partnerships. He joins from Satispay, where he served as business development director and played a key role in scaling new business verticals. He led the ecommerce business from inception to a market-leading position and later drove the expansion of government and unattended payments

At Satispay, Stefano led cross-functional teams across sales, partnerships and customer success, and negotiated strategic partnerships with leading global platforms and merchants including Stripe, Shopify, Worldpay, Netflix and Huawei. Prior to this, he held roles at Klarna (Sofort Banking), where he supported the company’s commercial expansion in Italy, helping establish it as one of Europe’s top-performing markets.

At TrueLayer, Stefano will lead the company’s ecommerce strategy, working with merchants and partners to scale Pay by Bank across high-growth sectors, improve conversion and deliver faster, more secure payment experiences for consumers.

Jamie Morton, vice president verticals at TrueLayer, said: “Ecommerce is the fastest growing area for Pay by Bank. Stefano joins at a pivotal moment where merchants are desperate to bypass legacy card rails to reclaim margins and eliminate fraud. Stefano brings a rare combination of deep fintech expertise and proven experience scaling ecommerce partnerships across Europe. His leadership will be key as we build on our recent momentum and expand further with leading merchants and marketplaces.”

Stefano De Lollis, head of ecommerce at TrueLayer, said: “TrueLayer is at the forefront of a major shift in how payments work online. With growing adoption across leading ecommerce platforms and merchants, the opportunity for Pay by Bank is huge. I’m excited to join the team and help accelerate this growth, building strong partnerships and delivering better payment experiences for businesses and their customers.”

FF NEWS TAKE
Pay by Bank is no longer experimental—it’s scaling fast.

TrueLayer’s push into ecommerce shows the battle for checkout is heating up. Merchants want lower costs and higher conversion, and Pay by Bank delivers both.

The real question now isn’t if it will grow—but how quickly it can challenge cards as the default online payment method.

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