NFTYDoor Becomes Independent Company and Expands Home Equity Credit Box

NFTYDoor, an end-to-end platform for unlocking the $21 trillion in tappable home equity, announced that it is now operating as a fully independent company. This transition enables NFTYDoor to better serve its core partner channels through a significant expansion of the platform’s credit box and partner economics.

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Key enhancements include broader borrower eligibility and better rates, as well as more attractive terms for brokers and private label partners.

Together, these changes deliver a step-function improvement in both partner economics and borrower affordability, while reinforcing NFTYDoor’s strengths in speed, customer experience, and conversion rate.

For brokers and lenders, few conversations carry more weight than helping a borrower unlock the equity they’ve spent years building. NFTYDoor’s platform makes that conversation easier to have and easier to close. Partners can now offer a faster, fully digital path to exactly the equity they need, when they need it most. That kind of solution doesn’t just close loans. It transforms financial futures and deepens the client relationships that drive long-term business.

“We now offer a compelling combination of the widest credit box, meaningfully lower borrower rates, and the highest partner compensation in the market, all delivered through the fastest HELOC platform available, with many loans closing in zero days,” said Mark Schacknies, CEO and Co-Founder of NFTYDoor. “Most importantly, these advantages translate directly into the highest conversion rates in the industry.”

Access to NFTYDoor’s expanding product suite will be available exclusively to partners operating under a direct NFTYDoor agreement.

“The infrastructure we’ve built is designed to move fast and scale without sacrificing quality,” said Jonathan Spinetto, Chief Operating Officer and Co-Founder of NFTYDoor. “We’ve engineered the platform to deliver a clear-to-close faster than anyone else in this space. That same architecture allows us to rapidly bring new products to market with the consistency and reliability our partners expect. Every product we launch runs on the same core engine: digital origination, compliance, closing, and operational support, so we’re extending a proven platform, not rebuilding from scratch.”

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