Bitcoin Price Going to $1M, Eric Trump Says at Bitcoin 2026 Conference

Key Insights:

• Bitcoin price has been showing strength amid the current macro outlook. At the same time, experts share bullish targets at the Bitcoin 2026 conference.
• Morgan Stanley recommended 2% to 4% Bitcoin allocation. This signaled growing institutional adoption despite ongoing education gaps.
• Analysts shared mixed views with their Bitcoin price predictions, with bullish targets of $86,000 to $90,000 if support holds.

With the US Federal Reserve keeping interest rates unchanged, the Bitcoin price saw some selling pressure. However, it still held above $75,000 levels.

Eric Trump, chief of World Liberty Financial, addressed the Bitcoin 2026 Conference. He predicted that the price of Bitcoin will eventually reach $1 million. This bullish sentiment comes even as BTC has struggled in the past couple of months.

Eric Trump Eyes Bitcoin Price Rally to $1 Million

At the ongoing Bitcoin 2026 conference, Eric Trump shared his strong bullish conviction about Bitcoin. He stated that Bitcoin price could reach $1 million in this period.

Eric Trump stated that the U.S. government holds approximately 300,000 BTC. He indicated that it is unlikely to sell its holdings. He also pointed to growing Bitcoin mining activity in the Middle East. The use of stranded energy resources drove this.

Trump also shared his bullish take on increasing institutional participation. He cited the involvement of Charles Schwab and Morgan Stanley. Eric added that Bitcoin has delivered average annual returns of around 70% over the past decade. Thus, he continues to remain bullish for the long-term.

“Bitcoin is going to hit $1 million,” he said, adding that he has never been more bullish on the asset. David Marcus, the former President of PayPal, also echoed a similar sentiment around Bitcoin.

During the latest CNBC interview, David Marcus said Bitcoin could be worth $1 million or more over time. However, Marcus noted that Bitcoin may experience short-term volatility. However, he remains bullish over the long-term trajectory of the asset.

We’re Just Getting Started With Bitcoin, Says Morgan Stanley

Earlier in April, banking giant Morgan Stanley launched its Bitcoin ETF i.e. the Morgan Stanley Bitcoin Trust (MSBT). The baking firm has advised a 2-4% allocation to BTC in client portfolios. This announcement comes as the firm, with $7.35 trillion in AUM, increases its engagement with digital assets.

Amy Oldenburg, head of digital assets at Morgan Stanley, spoke at a panel moderated by Tyler Evans. She emphasized that the industry needs clearer communication regarding Bitcoin’s role in investment portfolios.

“We have to start with bitcoin,” Oldenburg told the audience. She also shared a bullish tone, citing BTC’s $1.5 trillion market cap.

Oldenburg noted that client understanding remains a key challenge, particularly when discussing yield-based or structured crypto products. “you can present it as a yield, but the underlying asset is bitcoin.” That clarity, she said, is still missing from most conversations in the market, and there is “so much more work to do.”

Bitcoin Price Prediction, Experts’ Take and On-Chain Data

During the recent rally, experts have shared mixed views on the Bitcoin BTC price move ahead. Michaël van de Poppe said BTC continues to maintain a constructive market structure. He added that macro data will play a key role in near-term moves.

The analyst noted that GDP data due later today could impact the crypto market sentiment. Poppe noted that the first one to two weeks of the month have historically shown positive performance trends.

Van de Poppe said that as long as Bitcoin price holds above the $73,000 level, the bullish structure remains intact. He added that maintaining this support could open the path toward the $86,000 to $90,000 range.

Rather than derivatives activity,  spot market demand primarily is driving the current Bitcoin price rally. Analyst Ted Pillows noted it. The analyst noted that part of the upward move has also been supported by short position closures. This has led to additional buying pressure.

However, he flagged a key concern, pointing to a negative Coinbase premium. It indicates weaker institutional participation at the current Bitcoin price levels.

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