Netflix (NFLX) Stock Hits 52-Week Low — Here’s Why Bulls Aren’t Giving Up

TLDR

• NFLX hit a 52-week low of $75.01, down 40% over the past year and 44% from its high of $134.12
• Q1 EPS of $1.23 beat estimates by $0.47, with revenue up 16.2% year-over-year to $12.25 billion
• CEO Gregory Peters sold $2.4M in stock in May; Director Bradford Smith sold $2.8M on June 17
• Analyst consensus is Moderate Buy with an average price target of $114.26
• Netflix is reportedly interested in acquiring Lionsgate Studios, though no formal offer has been made

Netflix (NFLX) stock touched a 52-week low of $75.01 on Monday, extending a rough stretch for the streaming company. The stock opened at $77.38 and is now down around 44% from its 52-week high of $134.12.

Netflix, Inc., NFLX

The drop puts NFLX trading well below both its 50-day moving average of $88.88 and its 200-day moving average of $90.01.

Despite the price decline, the fundamentals tell a different story. Netflix posted Q1 EPS of $1.23, beating the $0.76 consensus estimate by $0.47. Revenue came in at $12.25 billion, up 16.2% year-over-year and slightly ahead of the $12.17 billion analysts had expected.

The company carries a P/E ratio of around 25 and a PEG ratio of 0.98, which some analysts view as attractive relative to growth.

Insider activity has drawn attention recently. CEO Gregory Peters sold 27,312 shares at an average of $88.69 on May 7, netting roughly $2.4 million. Director Bradford L. Smith then sold 35,990 shares at $77.52 on June 17 for about $2.8 million. Both transactions were executed under pre-arranged Rule 10b5-1 plans.

In total, insiders have sold over $123 million worth of stock in the past three months.

Analyst Ratings and Price Targets

Wall Street remains cautiously upbeat. Jefferies lowered its price target from $128 to $110 on June 10 but kept a Buy rating. HSBC raised its target from $106 to $114 with a Buy. Oppenheimer has a $120 target and an Outperform rating.

Citizens maintained a Market Perform rating, pointing to limited upside given that 2027 price increases are already baked into revenue estimates. Bernstein SocGen reiterated Outperform, citing the strength of Netflix’s business model.

The consensus across 52 analysts is Moderate Buy, with an average price target of $114.26 — roughly 47% above where the stock is trading now.

Institutional investors hold about 80.93% of the stock. Park National Corp OH boosted its stake by 13.3% in Q1, picking up an additional 56,221 shares, bringing its total Netflix holding to $45.9 million.

Content and M&A Moves

On the content side, Netflix locked in an exclusive TV deal with Ryan Coogler’s Proximity Media. The company also announced a partnership with France’s TF1 to explore broadcaster collaboration.

Netflix was reportedly part of an unsuccessful bid for Roku, which ultimately went to Fox in a $20 billion deal. The company is also said to be among those interested in acquiring Lionsgate Studios, though no formal offer has been confirmed.

The animated series KPop Demon Hunters set a new Netflix viewing record, showing the platform can still produce hits that drive engagement.

Netflix has set Q2 2026 EPS guidance of $0.78. Sell-side analysts on average expect full-year EPS of $3.60.

The stock currently carries a market cap of $325.83 billion, a debt-to-equity ratio of 0.43, and a return on equity of 40.92%.

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