Crypto treasury companies are back in the spotlight as American Bitcoin and Strategy both increased their Bitcoin holdings this week. Their actions indicate that major corporations still see Bitcoin as a strategic asset, even while prices trade below all time highs.Bitcoin Buying Continues Despite Market FluctuationsAmerican Bitcoin Corp. (ABTC), backed by Eric Trump and Donald Trump Jr. revealed that it purchased 1,414 BTC worth $163 million. This brings its total Bitcoin holdings to 3,865 BTC, valued at about $446 million.American Bitcoin purchased 1,414 BTC worth $163 million | source: XThe recent moves by American Bitcoin show that not all companies have slowed down their Bitcoin strategies. While some firms are moving slower than others after the recent price swings, these two companies are still buying.ABTC’s decision to increase its Bitcoin reserves pushed its stock higher. Shares jumped more than 11% to trade around $6.20 on Monday, after recovering from two weeks of weak performance. The rebound coincided with Bitcoin’s return above $115,000, which is a sign that investors are still sensitive to price movements.ABTC also introduced a new metric called Satoshis Per Share (SPS) to make it easier for investors to measure their indirect exposure to Bitcoin. This figure represents how many satoshis (or Bitcoin units) are tied to each share of company stock. Strategy Strengthens Its Long-Term Bitcoin PlayWhile American Bitcoin is focused on mining, Michael Saylor’s Strategy continues to lead the charge for corporate Bitcoin accumulation. The firm bought another 390 BTC this week for $43.4 million at an average price of $111,053 per coin. That brings its total holdings to 640,808 BTC (which is now worth roughly $71 billion).MicroStrategy bought another 390 Bitcoin this week | source: XStrategy, which rebranded from MicroStrategy earlier this year has built one of the largest corporate Bitcoin portfolios in history. It began buying Bitcoin in 2020 after moving away from its original software business to become a hybrid technology and digital asset company.Saylor’s strategy has inspired many public companies to add Bitcoin to their balance sheets. American Bitcoin is one of the most recent to adopt this model, after following the example set by Strategy’s success.Institutional Interest Returns as Bitcoin StabilisesThe timing of these purchases is notable. Bitcoin has been hovering near all-time highs despite recent volatility. The price briefly dipped below $110,000 earlier this month before recovering above $115,000.Many market observers see this as a healthy consolidation phase. The fresh activity from large holders like Strategy and American Bitcoin reinforces the idea that institutional interest continues to be strong.Both firms are seeing long-term value in holding Bitcoin, even if short-term price swings are still a problem.American Bitcoin’s Growth and Market RoleAmerican Bitcoin formed earlier this year after a series of mergers involving American Data Centers, Gryphon Digital Mining and Canadian miner Hut 8 Corp. The combined company is based in Miami, Florida and trades on Nasdaq.The Trump-backed venture aims to combine Bitcoin mining and treasury management under one corporate structure. Its operations include large-scale mining facilities that generate Bitcoin, which it then holds as part of its balance sheet.The company’s entry into the public markets shows a rise in investor demand for exposure to digital assets. As more mining companies list publicly, investors are gaining new ways to participate in the sector without directly holding cryptocurrencies.Crypto treasury companies are back in the spotlight as American Bitcoin and Strategy both increased their Bitcoin holdings this week. Their actions indicate that major corporations still see Bitcoin as a strategic asset, even while prices trade below all time highs.Bitcoin Buying Continues Despite Market FluctuationsAmerican Bitcoin Corp. (ABTC), backed by Eric Trump and Donald Trump Jr. revealed that it purchased 1,414 BTC worth $163 million. This brings its total Bitcoin holdings to 3,865 BTC, valued at about $446 million.American Bitcoin purchased 1,414 BTC worth $163 million | source: XThe recent moves by American Bitcoin show that not all companies have slowed down their Bitcoin strategies. While some firms are moving slower than others after the recent price swings, these two companies are still buying.ABTC’s decision to increase its Bitcoin reserves pushed its stock higher. Shares jumped more than 11% to trade around $6.20 on Monday, after recovering from two weeks of weak performance. The rebound coincided with Bitcoin’s return above $115,000, which is a sign that investors are still sensitive to price movements.ABTC also introduced a new metric called Satoshis Per Share (SPS) to make it easier for investors to measure their indirect exposure to Bitcoin. This figure represents how many satoshis (or Bitcoin units) are tied to each share of company stock. Strategy Strengthens Its Long-Term Bitcoin PlayWhile American Bitcoin is focused on mining, Michael Saylor’s Strategy continues to lead the charge for corporate Bitcoin accumulation. The firm bought another 390 BTC this week for $43.4 million at an average price of $111,053 per coin. That brings its total holdings to 640,808 BTC (which is now worth roughly $71 billion).MicroStrategy bought another 390 Bitcoin this week | source: XStrategy, which rebranded from MicroStrategy earlier this year has built one of the largest corporate Bitcoin portfolios in history. It began buying Bitcoin in 2020 after moving away from its original software business to become a hybrid technology and digital asset company.Saylor’s strategy has inspired many public companies to add Bitcoin to their balance sheets. American Bitcoin is one of the most recent to adopt this model, after following the example set by Strategy’s success.Institutional Interest Returns as Bitcoin StabilisesThe timing of these purchases is notable. Bitcoin has been hovering near all-time highs despite recent volatility. The price briefly dipped below $110,000 earlier this month before recovering above $115,000.Many market observers see this as a healthy consolidation phase. The fresh activity from large holders like Strategy and American Bitcoin reinforces the idea that institutional interest continues to be strong.Both firms are seeing long-term value in holding Bitcoin, even if short-term price swings are still a problem.American Bitcoin’s Growth and Market RoleAmerican Bitcoin formed earlier this year after a series of mergers involving American Data Centers, Gryphon Digital Mining and Canadian miner Hut 8 Corp. The combined company is based in Miami, Florida and trades on Nasdaq.The Trump-backed venture aims to combine Bitcoin mining and treasury management under one corporate structure. Its operations include large-scale mining facilities that generate Bitcoin, which it then holds as part of its balance sheet.The company’s entry into the public markets shows a rise in investor demand for exposure to digital assets. As more mining companies list publicly, investors are gaining new ways to participate in the sector without directly holding cryptocurrencies.