Square is beginning to reaccelerate as refreshed merchant tools and a tighter sales push improve traction across key verticals.Square is beginning to reaccelerate as refreshed merchant tools and a tighter sales push improve traction across key verticals.

Block’s faster innovation and improving Cash App credit metrics draw analyst optimism

Analysts at William Blair doubled down on their Outperform rating for Jack Dorsey's Block (ticker XYZ) on Thursday, arguing the company is “innovating at a meaningfully faster pace” than other fintech firms and remains undervalued as its execution improves.

Block shares closed just below $62 on Thursday, according to The Block's price page  — slightly below Wednesday’s post-investor day pop to $65.50 — after the company outlined three-year targets calling for mid-teens gross profit growth and roughly 30% annual gains in operating income.

Block (XYZ) Stock Price Chart. Source: The Block/TradingView

In a new research note, analysts Andrew W. Jeffrey and Adib Choudhury reiterated their $90 target for XYZ by the end of 2026, highlighting stronger performance across both of Block’s core ecosystems.

They said Cash App continues to deepen its role as a primary financial hub for many users, pointing to the expansion of Borrow, BNPL, and features like Moneybot. The analysts also expect Cash App’s credit products to drive consistent returns, supported by short-duration loans and data-driven underwriting.

They also pointed to Square, Block’s merchant payments arm, as showing early signs of renewed momentum. Faster product releases, improving traction in food and beverage, and a more focused sales push suggest the business is beginning to reaccelerate.

William Blair said new profit added in the U.S. is now growing faster than new payment volume, an indication Square is moving up-market and could benefit from competitive pullbacks heading into 2026.


Disclaimer: The Block is an independent media outlet that delivers news, research, and data. As of November 2023, Foresight Ventures is a majority investor of The Block. Foresight Ventures invests in other companies in the crypto space. Crypto exchange Bitget is an anchor LP for Foresight Ventures. The Block continues to operate independently to deliver objective, impactful, and timely information about the crypto industry. Here are our current financial disclosures.

© 2025 The Block. All Rights Reserved. This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

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