ZCash Treasury: Nasdaq Listed Reliance Global Goes All-In, Will ZEC Rally Continue?

Reliance Global, a Nasdaq-listed insurance technology firm, has announced plans to move its entire crypto treasury to popular privacy coin ZCash ZEC $498.0 24h volatility: 1.7% Market cap: $8.17 B Vol. 24h: $1.04 B .

The decision comes following a strong ZEC rally over the past month despite the broader crypto market drawdown.

Reliance Global Moves Entire Crypto Treasury to ZCash

In a major overhaul, Nasdaq-listed Relian Global has completely moved its entire crypto treasury in privacy coin ZCash (ZEC).

The move follows the company’s board-approved expansion into digital assets in September. Winklevoss-backed Cypherpunk Technologies has also made a big bet by acquiring 200,000 ZEC this month.

Initially, the company built a diversified crypto portfolio consisting of Bitcoin BTC $86 706 24h volatility: 0.6% Market cap: $1.73 T Vol. 24h: $62.80 B and other top performing altcoins like Ethereum ETH $2 914 24h volatility: 0.2% Market cap: $351.19 B Vol. 24h: $21.77 B , Cardano ADA $0.41 24h volatility: 0.4% Market cap: $15.16 B Vol. 24h: $570.94 M , XRP XRP $2.15 24h volatility: 3.3% Market cap: $129.75 B Vol. 24h: $3.98 B , and Solana SOL $136.0 24h volatility: 0.4% Market cap: $76.00 B Vol. 24h: $4.81 B .

Its most recent allocation under that strategy was a significant Solana purchase last month.

However, in a “comprehensive strategic review” led by Blake Janover, Chairman of the Crypto Advisory Board, Reliance Global, the firm came to the conclusion that ZCash offers the strongest long-term opportunity for its digital asset treasury (DAT) strategy.

The company said the pivot aligns with its updated outlook on the role of privacy assets in future financial systems.

Speaking on the development, Moshe Fishman, a member of the Reliance Global Group Crypto Advisory Board, said:

The company said Zcash’s privacy-focused architecture, built on Bitcoin’s underlying framework, introduces advanced confidentiality tools. It enables optional privacy while maintaining regulatory compatibility.

ZCash’s dual transaction system, supporting both transparent and shielded transfers, separates the privacy platform from other networks.

Will the ZEC Rally Continue?

ZCash’s native cryptocurrency ZEC posed a stellar rally over the past month, hitting the highs of $730, before retracing back to $500 as of press time. The altcoin is still trading up by 40% on the monthly chart.

Crypto analyst CryptoPulse reported that Zcash has pulled back to a key resistance-turned-support trendline that buyers have defended in recent weeks.

Analysts noted that the market structure remains bullish as long as the token holds above this level.

If momentum continues, ZEC could attempt a move back toward the $730 range. However, a breakdown below the trendline would invalidate the current bullish setup.

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