Jay Yarow, a veteran of CNBC and Business Insider, was named President of CoinDesk Insights, the media and events division of digital asset platform Bullish, as the parent company looks to solidify and expand CoinDesk’s position in the crypto media and events business.

Yarow, who spent the last nine years at CNBC, played a key role as senior vice president and executive editor in building out the network’s digital business. He helped launch direct-to-consumer services like CNBC Pro and the CNBC Investing Club, while also leading the creation of CNBC Select, an affiliate content arm, Bullish said in a press release on Monday. Before that, Yarow served as executive editor at Business Insider, where he managed editorial teams and content strategy.

The move signals Bullish’s intent to deepen its media, events and information services for both institutional and retail-facing markets, according to Tom Farley, Bullish's CEO. "Jay is a key addition to our leadership team as we continue to grow the CoinDesk business across its Media & Events, and Data & Indices verticals," Farley said in the press release.

"His expertise in digital growth and transformation along with a pedigree in trusted editorial will allow us to further cement the CoinDesk brand as the leader in digital asset news and events," he said.

Yarow steps into a role previously held by Sara Stratoberdha, who led CoinDesk following its acquisition by Bullish in late 2023 from crypto-focused investor Digital Currency Group (DCG) in an all-cash deal. Stratoberdha will be moving to a new executive position at Bullish.

Reporting to Tom Farley, Yarow will help CoinDesk media and events business widen its footprint in both institutional and retail-facing markets, the press release said.

“CoinDesk is the trusted name in digital asset information services," Yarow said in the statement. "Following the Bullish acquisition, CoinDesk has fast become the global leader of crypto news measured by views and I look forward to building on its strong foundations that Sara Stratoberdha, CEO CoinDesk, has created to deliver leading events and media services across the globe.”

Yarrow's appointment comes a few months after David LaValle, the former global head of ETFs at Grayscale, was named president of CoinDesk Indices and Data, as Bullish pushes to expand the index and data business at a time when institutional investors are looking for reliable pricing benchmarks.