Canon launches the EOS C50 compact cinema camera priced under P200,000

Canon Philippines has officially launched its latest EOS C50 camera on Wednesday, priced under P200,000, that promises to be a well-rounded camera for filmmakers and content creators. 

During the “Next Big Scene” launch event, the new model is described to be packed with 7K 60p RAW, 3:2 Open Gate, and Simultaneous Crop Recording, enabling creators to produce multi-format content in one shot. 

It is officially priced at P189,998 for body only along with an XLR handle. 

“The C50 pushes storytelling beyond familiar boundaries,” Anu Aggarwal, president and chief executive officer (CEO) of Canon marketing Philippine Inc. said during the launch. 

“At Canon, we are all about empowering creators, helping to explore, experiment, and redefine what cinema can become.” 

The camera’s Simultaneous Crop Recording feature is especially useful for content creators who need to publish in both horizontal and vertical formats, as it allows them to capture both in a single take, JV Ruanto, Product Manager of Canon Philippines said. 

“This C50 is a camera made for every creator. So even if you’re just starting, you just want to explore where you are in the field of video… we give this camera to you as a gift,” Mr. Ruanto said during the launch. 

He also said that the camera is capable of 4K 120fps slow-motion recording, has dual-base ISO and shoots 32.5-megapixel stills. The EOS C50 is compatible with Canon’s RF, EF, and DL lenses. 

During the fireside chat at the event, several filmmakers, including Carlo Obispo and director Gabby Cantero, also shared that the new Canon EOS C50 allowed them to be more versatile and efficient during production, due to features like crop recording. 

Canon, a Japanese global brand, was first established in the Philippines in 1996 and has since expanded across Luzon, Visayas, and Mindanao. — Edg Adrian A. Eva