In a bold move that could redefine crypto involvement in traditional sports, Tether has announced a bid to acquire a controlling stake in Juventus Football Club, one of Italy’s most prestigious soccer teams. Despite its efforts, the bid has been reportedly declined, highlighting the complexities at the intersection of digital finance and high-profile sports assets.
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Sentiment: Cautiously optimistic
Price impact: Neutral. The news reflects significant interest but has yet to influence the stock or token prices directly.
Tether, the issuer of the widely used stablecoin USDT, has expressed strong interest in acquiring Juventus, a revered institution in European football. On Friday, Tether revealed that it submitted a binding all-cash proposal to Exor, the holding company controlled by the Agnelli family, which owns a 65.4% stake in Juventus. If accepted, Tether plans to make a “public offer” for the remaining shares at the same valuation, potentially consolidating their influence over the club.
Despite the ambitious bid, AFP reports that Exor has already rejected the proposal, with a source stating, “Juventus is not for sale.” The club, which boasts a market cap of nearly 944.49 million euros ($1.1 billion), closed trading up 2.3% to 2.23 euros ($2.62) on Friday. Both Exor and Tether have yet to comment further on the matter.
Beyond the potential acquisition, Tether announced a commitment to invest 1 billion euros ($1.1 billion) in Juventus’s development, aiming to bolster the club’s future prospects. Tether CEO Paolo Ardoino expressed his personal connection to Juventus, recalling how the club’s resilience and dignity had shaped his understanding of commitment and responsibility.
This move signifies Tether’s strategic diversification efforts, extending beyond stablecoins into investments in sports, artificial intelligence, robotics, and health platforms. The company initially bought a stake in Juventus in February, increasing it to over 10% by April. More recently, Tether has sought to influence the club’s governance by nominating Zachary Lyons, its deputy investment chief, to Juventus’s board of directors, a move that was approved last month.
While the bid has yet to be successful, Tether’s aggressive approach illustrates its ambitions to remain at the forefront of innovative financial and investment ventures, leveraging its financial strength to cement influence in traditional industries like professional sports.
This article was originally published as Tether Launches Major Bid to Acquire Juventus Football Club on Crypto Breaking News – your trusted source for crypto news, Bitcoin news, and blockchain updates.

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