Tether Makes $1.1 Billion Bid to Acquire Juventus Football Club

TLDR

• Tether submitted a binding $1.1 billion all-cash proposal to buy Exor’s 65.4% controlling stake in Juventus FC and all remaining shares
• Exor, the Agnelli family holding company that has owned the stake for over 100 years, reportedly rejected the offer saying “Juventus is not for sale”
• Tether currently holds over 10% stake in Juventus after first buying shares in February and increasing ownership in April
• Tether CEO Paolo Ardoino, a lifelong Juventus fan, said the company would invest €1 billion in the club’s development if the deal completes
• Tether reported net profits exceeding $10 billion in 2025 and is expanding beyond stablecoins into AI, robotics, and sports investments

Tether, the company behind the USDT stablecoin, made a $1.1 billion bid to fully acquire Italian football club Juventus FC on Friday. The offer was quickly rejected by the current majority owner.

The crypto firm submitted a binding all-cash proposal to Exor, the holding company owned by the Agnelli family. Tether wants to buy Exor’s 65.4% controlling stake in Juventus. The Agnelli family has held this stake for over 100 years.

If Exor had agreed, Tether planned to make a public offer for all remaining shares at the same price. Juventus is a publicly traded company with a market value of $1.1 billion. The stock closed Friday up 2.3% at €2.23 per share.

A source close to Exor told AFP that “Juventus is not for sale.” Neither Exor nor Tether provided additional comments on the rejected bid.

Tether said it would invest €1 billion in supporting and developing Juventus if the transaction completed. CEO Paolo Ardoino stated the company is in strong financial health and wants to provide stable capital with a long-term view.

Tether CEO’s Personal Connection

Tether currently holds more than 10% of Juventus shares. The company first purchased a stake in the club in February 2025. It increased this position to over 10% in April.

Push for Board Influence

The stablecoin issuer has worked to increase its influence at the club. In October, Tether nominated two people to Juventus’s board of directors. These nominees were deputy investment chief Zachary Lyons and Francesco Garino.

Juventus shareholders approved Garino’s appointment to the board last month. This gave Tether representation in club leadership before making the full acquisition bid.

Tether has been expanding its business beyond cryptocurrency. The company now invests in artificial intelligence, robotics, and health platforms. Sports investments are part of this diversification strategy.

The company reported net profits exceeding $10 billion in the first nine months of 2025. Most of this profit comes from yield on U.S. Treasury bills that back USDT. Tether also holds 116 tons of gold.

USDT is the world’s largest stablecoin with a market value of $188 billion. The token has become popular for payments and savings in emerging markets. It dominates the fast-growing stablecoin sector.

Juventus’s fan token JUV surged 30% following news of Tether’s bid. The token allows fans to participate in certain club decisions and access exclusive content.

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