PwC Expands Into Digital Asset as U.S. Rules Change

Key Highlights

• The global accounting firm PwC is aggressively expanding into the digital asset sector, moving from its previous anti stance to offer comprehensive services like auditing tokenized assets and compliance consulting.
• This revelation comes after major U.S. policy changes, including the passage of the GENIUS Act in July 2025
• One of the major reasons for PwC’s expansion is the impressive growth of asset tokenization

While the digital asset sector is gradually getting regulatory clarity, the global accounting firm PwC is rapidly expanding its business into the digital asset sector. 

According to the latest report, the company is now expanding its services in cryptocurrency and blockchain. Its entry into the new sector is a direct response to new regulatory developments in the United States under pro-crypto President Donald Trump. 

Paul Griggs, who leads PwC’s U.S. operations, mentioned the company’s new approach to embrace the crypto and blockchain sector in the recent interview. He revealed that this change started in 2025. Griggs highlighted two major reasons for this development, including the appointment of regulators who are friendly to cryptocurrency and concrete progress in Washington on writing new laws. 

In his statement, he clearly mentioned the GENIUS Act for stablecoins and other digital asset legislation. According to him, the GENIUS Act and clearer stablecoin rules could boost market confidence. For PwC, these political developments show that the digital asset sector is growing, and the firm is expected to be a central part of it. 

PwC Changes Its Stance on the Cryptocurrency Sector

PwC has been cautious with the cryptocurrency sector. After major market catastrophic events like the collapse of the FTX exchange in 2022, the firm focused mainly on advisory work. It avoided high-risk engagements such as auditing crypto companies by citing regulatory uncertainty and volatility as major concerns. 

However, this stance has now changed. The administration of President Donald Trump has openly prioritized making the U.S. a leader in digital assets. This “pro-innovation tilt” in policy has given large institutional firms like PwC the confidence to invest heavily. 

The company is now planning to work on the sustained growth of a specific technology, such as asset tokenization. This is the process of converting real-world assets or rights to a real-world asset, like real estate or art, into a digital token on a blockchain. 

To work on this technological innovation, PwC is working on a comprehensive suite of services. This includes auditing tokenized assets, providing compliance consulting for new rules, and helping traditional financial institutions integrate blockchain technology. 

The company is increasing its hiring of blockchain experts and forming partnerships with crypto platforms. The target clients are large banks and asset managers looking to use tokenization to make their portfolios more efficient and liquid. 

Crypto Sector Gets Regulatory Clarity in 2025

In 2025, the crypto sector witnessed new regulatory developments. A major achievement was the resignation of the Securities and Exchange Commission (SEC) Chair Gary Gensler in January 2025. He was replaced by Paul Atkins, a former SEC commissioner known as an advocate for the crypto industry. Under Atkins, the SEC’s focus shifted from launching different enforcement lawsuits to creating clearer compliance frameworks. 

The major legislative achievement was the passage of the Guiding and Establishing National Innovation for U.S. Stablecoins Act, known as the GENIUS Act, on July 18. This law created the first comprehensive federal rules for stablecoins, which are designed to maintain stable value, typically pegged to the USD. 

Alongside this, the House of Representatives passed the Digital Asset Market Clarity Act, or CLARITY Act, in July 2025. This bill is expected to clarify which regulators oversee which assets. It assigns the Commodity Futures Trading Commission (CFTC) authority over digital commodities and leaves the SEC in charge of assets deemed investment contracts. While this bill has stalled in the Senate, its progress shows strong political support for clearer rules.

Also Read: SEC Reviews Cboe Proposal to Refine Mini Bitcoin ETF Options