TLDR Zeta Global stock surged 7% after-hours Monday on OpenAI collaboration news Partnership brings OpenAI models into Athena AI marketing platform Insights andTLDR Zeta Global stock surged 7% after-hours Monday on OpenAI collaboration news Partnership brings OpenAI models into Athena AI marketing platform Insights and

Zeta Global (ZETA) Stock Jumps 7% After Landing Major OpenAI Partnership

2026/01/06 22:57
3 min read

TLDR

  • Zeta Global stock surged 7% after-hours Monday on OpenAI collaboration news
  • Partnership brings OpenAI models into Athena AI marketing platform
  • Insights and Advisor apps enter expanded beta testing for enterprise clients
  • Early testing partner TKO Group reports seconds-long results replacing manual tasks
  • Company plans full Athena launch by end of first quarter 2026

Zeta Global Holdings Corp. stock jumped 7% in after-hours trading Monday. The move came after announcing a strategic collaboration with OpenAI.


ZETA Stock Card
Zeta Global Holdings Corp., ZETA

OpenAI will power the conversational intelligence behind Zeta’s Athena marketing platform. The integration marks a key development in Zeta’s AI strategy for enterprise marketing.

David A. Steinberg, Zeta’s CEO and Co-Founder, described the OpenAI partnership as the most instrumental in company history. The deal positions Zeta for potential early access to upcoming OpenAI models.

Two AI Applications Enter Beta Testing

Zeta expanded beta access for two Athena applications following strong enterprise demand. The Insights app provides conversational analytics for marketing teams.

Users can ask questions and receive instant trend data, audience segments, and dashboard views. The tool eliminates time spent searching through reports.

The Advisor app manages campaign optimization automatically. It scans campaigns continuously and recommends actions based on revenue growth, efficiency, and engagement goals.

OpenAI’s technology handles the natural language processing within Athena. The system transforms marketing questions into ready-to-use answers.

Giancarlo Lionetti, OpenAI’s Chief Commercial Officer, said the collaboration brings AI action into daily workflows. Enterprise teams can move faster on marketing decisions.

TKO Group Reports Instant Workflow Changes

TKO Group Holdings tested Athena before the wider beta launch. The sports entertainment company operates UFC and WWE brands.

Deborah Cook, TKO’s Vice President of Data Intelligence, reported transformative results. Her team now generates segment reports from simple prompts in seconds.

Performance comparisons across segments happen instantly. Creative optimization opportunities appear without manual analysis.

Cook said TKO plans to expand Athena use for geographic insights and performance tracking. The company anticipates broader adoption across business units.

Zeta first introduced Athena at its Zeta Live event. The platform adapts to individual user preferences and working styles.

Steinberg explained that AI is shifting from marketing’s periphery to its core. Athena converts the Zeta Marketing Platform into an intelligent operating system for growth.

The system can listen, reason, and execute tasks for marketing professionals. The OpenAI partnership simplifies enterprise adoption and scaling.

Strong demand from brands and agencies drove Zeta’s beta expansion decision. The company received more access requests than initially projected.

Zeta set an end of Q1 2026 target for full customer availability. All clients will have access to Athena by the first quarter’s close.

The partnership aligns Athena development with OpenAI model improvements. This synchronization aims to deliver faster, more confident marketing decisions for enterprises.

Zeta Global trades on NYSE under ticker ZETA. The after-hours stock movement reflects market response to the company’s AI platform strategy.

The post Zeta Global (ZETA) Stock Jumps 7% After Landing Major OpenAI Partnership appeared first on Blockonomi.

Market Opportunity
ZetaChain Logo
ZetaChain Price(ZETA)
$0.05064
$0.05064$0.05064
-3.57%
USD
ZetaChain (ZETA) Live Price Chart
Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact service@support.mexc.com for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.

You May Also Like

Artificial Intelligence Does Not Replace Work — It Multiplies It

Artificial Intelligence Does Not Replace Work — It Multiplies It

In the public debate surrounding artificial intelligence, one concern continues to surface: the fear that automation will ultimately replace human work. Viewed
Share
Techbullion2026/02/22 15:19
Adoption Leads Traders to Snorter Token

Adoption Leads Traders to Snorter Token

The post Adoption Leads Traders to Snorter Token appeared on BitcoinEthereumNews.com. Largest Bank in Spain Launches Crypto Service: Adoption Leads Traders to Snorter Token Sign Up for Our Newsletter! For updates and exclusive offers enter your email. Leah is a British journalist with a BA in Journalism, Media, and Communications and nearly a decade of content writing experience. Over the last four years, her focus has primarily been on Web3 technologies, driven by her genuine enthusiasm for decentralization and the latest technological advancements. She has contributed to leading crypto and NFT publications – Cointelegraph, Coinbound, Crypto News, NFT Plazas, Bitcolumnist, Techreport, and NFT Lately – which has elevated her to a senior role in crypto journalism. Whether crafting breaking news or in-depth reviews, she strives to engage her readers with the latest insights and information. Her articles often span the hottest cryptos, exchanges, and evolving regulations. As part of her ploy to attract crypto newbies into Web3, she explains even the most complex topics in an easily understandable and engaging way. Further underscoring her dynamic journalism background, she has written for various sectors, including software testing (TEST Magazine), travel (Travel Off Path), and music (Mixmag). When she’s not deep into a crypto rabbit hole, she’s probably island-hopping (with the Galapagos and Hainan being her go-to’s). Or perhaps sketching chalk pencil drawings while listening to the Pixies, her all-time favorite band. This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy Center or Cookie Policy. I Agree Source: https://bitcoinist.com/banco-santander-and-snorter-token-crypto-services/
Share
BitcoinEthereumNews2025/09/17 23:45
Cryptos Signal Divergence Ahead of Fed Rate Decision

Cryptos Signal Divergence Ahead of Fed Rate Decision

The post Cryptos Signal Divergence Ahead of Fed Rate Decision appeared on BitcoinEthereumNews.com. Crypto assets send conflicting signals ahead of the Federal Reserve’s September rate decision. On-chain data reveals a clear decrease in Bitcoin and Ethereum flowing into centralized exchanges, but a sharp increase in altcoin inflows. The findings come from a Tuesday report by CryptoQuant, an on-chain data platform. The firm’s data shows a stark divergence in coin volume, which has been observed in movements onto centralized exchanges over the past few weeks. Bitcoin and Ethereum Inflows Drop to Multi-Month Lows Sponsored Sponsored Bitcoin has seen a dramatic drop in exchange inflows, with the 7-day moving average plummeting to 25,000 BTC, its lowest level in over a year. The average deposit per transaction has fallen to 0.57 BTC as of September. This suggests that smaller retail investors, rather than large-scale whales, are responsible for the recent cash-outs. Ethereum is showing a similar trend, with its daily exchange inflows decreasing to a two-month low. CryptoQuant reported that the 7-day moving average for ETH deposits on exchanges is around 783,000 ETH, the lowest in two months. Other Altcoins See Renewed Selling Pressure In contrast, other altcoin deposit activity on exchanges has surged. The number of altcoin deposit transactions on centralized exchanges was quite steady in May and June of this year, maintaining a 7-day moving average of about 20,000 to 30,000. Recently, however, that figure has jumped to 55,000 transactions. Altcoins: Exchange Inflow Transaction Count. Source: CryptoQuant CryptoQuant projects that altcoins, given their increased inflow activity, could face relatively higher selling pressure compared to BTC and ETH. Meanwhile, the balance of stablecoins on exchanges—a key indicator of potential buying pressure—has increased significantly. The report notes that the exchange USDT balance, around $273 million in April, grew to $379 million by August 31, marking a new yearly high. CryptoQuant interprets this surge as a reflection of…
Share
BitcoinEthereumNews2025/09/18 01:01