Saylor Teases New Bitcoin Buy as Strategy BTC Holdings Hit Record Highs

Michael Saylor, the Executive Chairman of Strategy (formerly MicroStrategy), has hinted at a massive new accumulation phase for the company’s treasury. In a cryptic post on X, Saylor teased the return of the "Orange Dots"—the famous visual markers on the firm’s tracking chart that represent new $Bitcoin purchase events.

Strategy Hits a New Milestone in 2026

As of January 2026, Strategy has solidified its position as the largest corporate holder of digital assets. Following a series of aggressive buys throughout late 2025, the company’s total stash has reached a record high.

According to recent filings, the firm now holds:

• Total Holdings: 673,783 BTC
• Total Value: ~$61.2 Billion (based on current market prices)
• Average Cost: ~$75,024 per $BTC

This latest hint follows a purchase of 1,286 BTC earlier this month, funded through the company’s massive at-the-market (ATM) share sale program. With over $11 billion still available in authorized stock offerings, the market expects the "orange dots" to start appearing more frequently.

Why the "Orange Dots" Are Trending

For MSTR investors, "Orange Dots" are more than just a meme; they represent a mechanical arbitrage strategy that has outpaced nearly every major index. By issuing stock and debt to buy Bitcoin, Saylor has turned a software company into a high-performance Bitcoin ETF.

However, the strategy isn't without its critics. Gold advocate Peter Schiff recently pointed out that with an average cost of $75,000, the firm’s unrealized gains are under pressure whenever the Bitcoin price dips toward the $80,000 range. Despite this, Saylor’s latest post suggests he remains unfazed by short-term volatility.

Market Outlook: Is $100,000 Next?

Bitcoin entered 2026 with a strong rebound, briefly touching the $93,000 mark. Analysts at Fidelity and CoinShares suggest that as institutional adoption ramps up, we could see a push toward $120,000 or even $175,000 later this year.

For retail traders looking to follow Saylor’s lead, choosing the right platform is key. You can check our latest exchange comparison to see where to buy safely. Additionally, as your holdings grow like Strategy’s, keeping your private keys offline is a must—take a look at our hardware wallets guide for the best security options.