Moonbirds unveils its Birbillions strategy: creating a Web3 version of Pop Mart by integrating Memecoin with physical collectibles.
PANews reported on January 15th that Moonbirds announced its Birbillions strategy on the X platform, aiming to create a "Web3 version of Pop Mart" by integrating Memecoin and physical collectibles to build a crypto-native consumer brand with annual revenue of $1 billion. The core of this plan is a dual-engine approach: using the Memecoin BIRB as a cultural dissemination and community coordination layer to drive marketing and communication; and leveraging the manufacturing and distribution capabilities of its physical collectibles company, Orange Cap Games (OCG), to convert online attention into sustainable physical merchandise revenue and penetrate the IP into the mainstream consumer market.
In terms of strategic execution, OCG generated approximately $8 million in revenue through the sale of physical collectibles in its second year of operation. Card game (TCG) products alone generated over $6 million in sales within 12 months, while related Telegram stickers generated over $1.4 million in demand. Currently, OCG's products have entered North America's largest hobby distribution network, establishing a stable retail channel. Regarding ecosystem growth data, since acquiring the Moonbirds IP, the number of related independent wallets has grown from approximately 10,000 to nearly 400,000, demonstrating a significant expansion of its community.
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