Megatel Homes to Launch MegPrime Crypto Rewards Platform After SEC No-Action Letter

Highlights:

• Megatel plans to launch MegPrime after the SEC said it would not pursue enforcement action.
• MegPrime crypto rewards let renters and homeowners earn tokens through rent and mortgage payments.
• US housing regulators are studying crypto holdings in mortgage risk reviews, signaling a policy shift.

Megatel Homes has announced plans to launch MegPrime, a digital payments and rewards platform built around MP Tokens. The Dallas-based homebuilder confirmed the move after receiving a no-action letter from the Securities and Exchange Commission. The letter signals that regulators will not pursue enforcement if Megatel follows its stated plan. As a result, the company can proceed with issuing tokens in the coming weeks, according to Reuters.

Megatel framed MegPrime as a payments and rewards tool rather than an investment product. The company stressed that it will market the tokens strictly for spending and earning rewards. Zach Ipour, co-founder of Megatel Homes, said the launch marks the firm’s first step into digital assets. He added that the goal centers on building a broad system that rewards everyday household spending.

Moreover, Megatel said the platform is targeting both renters and homeowners across the United States. The company aims to link real estate payments with digital rewards without encouraging speculation. Therefore, the firm has positioned MegPrime as a consumer utility tied to daily expenses.

How MegPrime Crypto Rewards Work for Renters and Homeowners

MegPrime allows users to earn crypto token rewards by paying rent or mortgage bills through its app. In return, households may earn up to 20% back in MP Tokens on eligible payments. Users can then redeem those tokens for everyday expenses such as groceries or utility bills. In addition, the platform allows users to convert rewards into US dollars.

Renters receive a separate incentive tied to future home ownership. Megatel said eligible renters may apply up to 100% of their past twelve months of rent toward a home purchase. The benefit caps at $25,000, based on company disclosures. This structure aims to help renters build a financial bridge toward ownership.

MegPrime is also targeting the current homeowners. The platform has proposed that users can have a mortgage rate that is at least 2 points lower than the current averages. These cuts may become significant long-term savings to borrowers. Nevertheless, the actual results will be based on conditions of adoption and lending.

Zach Ipour said Megatel believes it can refine the model because it already builds and finances homes. He explained that the firm has seen an opportunity to combine real estate operations with digital currency benefits. At the same time, Megatel said it has been operating the project in stealth mode to meet regulatory requirements.

Housing Companies Turn to Rewards Programs

MegPrime is entering a housing market that is increasingly experimenting with blockchain-linked consumer tools. Several real estate firms are now exploring digital incentives beyond traditional loyalty programs. Meanwhile, crypto-style cashback already exists through credit cards, though it is not directly tied to rent or mortgages.

Regulators have also shown growing interest in the intersection of housing and digital assets. The Federal Housing Finance Agency has studied whether crypto holdings could help borrowers qualify for mortgages. FHFA Director Bill Pulte said last year that the agency is reviewing such use cases. In addition, the Federal Housing Finance Agency recently directed Fannie Mae and Freddie Mac to evaluate crypto holdings in mortgage risk assessments.

Globally, real estate tokenization has already reached large-scale pilots. Ripple recently collaborated with Ctrl Alt on a project initiated by the Dubai Land Department. The initiative plans to tokenize property titles and issue them on the XRP Ledger, with Ripple providing digital asset custody.