Bitcoin falls, fear spreads: But Saylor buys $2B BTC like nothing happened

While most traders are watching their screens in fear as Bitcoin [BTC] slips below $90,000, Michael Saylor’s company, Strategy Inc., is doing the opposite. 

New data from Arkham confirms that Saylor is following a new level of aggression.

Over the past week alone, Strategy Inc. vacuumed up a staggering $2.16 billion in BTC.

This purchase was made by the firm at an average price of $95,284, even as the daily charts turned red.

By ignoring the short-term market noise and doubling down with billions of dollars, Strategy Inc. is proving that its conviction isn’t tied to today’s price but to Bitcoin’s terminal value.

Arkham added, 

Strategy’s Bitcoin purchases since  late 2025

Since mid-December 2025, Michael Saylor’s buying strategy has clearly changed. What began as cautious purchases has turned into large, billion-dollar moves.

In late 2025, Strategy’s Bitcoin buys were relatively small for a firm of its size, averaging around $100 million. But as 2026 began, the pace accelerated sharply.

Between the 11th and the 19th of January, Strategy and Saylor invested more than $3.3 billion into Bitcoin.

In December 2025, the firm made smaller, more controlled purchases, including a $0.98 billion buy on the 14th of December and a $0.11 billion addition on the 28th of December.

Once the new year started, the scale changed quickly.

By mid-January, Strategy executed a $1.25 billion purchase, followed days later by its most aggressive move so far, a $2.13 billion buy on the 19th of January.

Saylor ‘buys the dip’

What makes this buying spree unique is that Michael Saylor didn’t wait for a “bull run” to start. Instead, Strategy has consistently followed a “buy the dip” philosophy during periods of market uncertainty.

For instance, when Bitcoin dropped to $87,799 in late December and hovered around $90,000 through early January, Saylor viewed the lack of upward momentum as a discount window rather than a reason for caution.

Even as Bitcoin dipped to $89,199 at press time, a 2.14% drop in 24 hours, the conviction remained unshaken.

This relentless accumulation has pushed Strategy’s total holdings to a historic 709,715 BTC, while Saylor’s personal stash of 17,732 BTC further proves that he is all-in on this strategy, both as a chairman and an individual.

The results of this four-year bet are hard to ignore.

According to data shared by Saylor recently, Strategy has outperformed almost every major asset class.

While Nvidia leads the market with a 1,557% surge thanks to the AI boom, Strategy sits firmly in second place with gains of 1,173%.

To put that in perspective, the firm’s 60% annual return has outpaced even Bitcoin itself, which rose 674% in the same period.

Final Thoughts

• Large-scale accumulation during uncertainty often precedes major shifts, even when sentiment remains weak.
• The firm’s willingness to buy at higher averages signals comfort with volatility, not fear of it.