Rugiet Named Official Men’s Prescription Partner of the Detroit Pistons

The Pistons’ first-ever partnership with a men’s health company will be showcased at the top of the Pistons’ backboard, a prime in-arena spot

AUSTIN, Texas–(BUSINESS WIRE)–Rugiet, a men’s healthcare platform, today announced its designation as the official men’s Rx partner for the Detroit Pistons. The partnership marks the franchise’s first-ever collaboration in men’s health and the first branded placement at the top of the Pistons’ backboard.

“Partnering with the Detroit Pistons gives Rugiet a powerful platform to lead an important conversation around men’s health and its impact on performance,” said Mike Apostal, CEO of Rugiet. “Whether it’s competing on the court or showing up in everyday life, Rugiet helps men take a more active role in their health.”

Since 2018, Rugiet has been a leader in men’s health after launching its first-of-its-kind 3-in-1 erectile dysfunction treatment, Ready, designed to support both mind and body. The brand has since expanded its offerings to a multitude of health areas from sexual health to hair loss and weight management, providing a more comprehensive and holistic approach to care.

“We’re pleased to welcome Rugiet to our growing list of partners,” said Rob Croll, Senior Vice President of Corporate Partnerships and Engagement for the Detroit Pistons. “As the organization’s first men’s health partner, this collaboration reflects our commitment to promoting overall wellness and meaningful conversations around men’s health for our fans and community throughout the season and beyond.”

For more information, visit www.rugiet.com.

ABOUT RUGIET

Rugiet is a modern healthcare platform that helps men take back control of their health. Founded in 2018, Rugiet offers clinically-backed, personalized solutions across a variety of health areas including sexual health, hair loss, weight management, and sleep. Built on the belief that men’s health should be approachable, the brand is setting forth innovations in men’s health that empower men to become active participants in their well-being.

ABOUT THE DETROIT PISTONS

Since their arrival in 1957, the Detroit Pistons have become one of the most storied franchises in the NBA. With over 2,500 regular-season and playoff victories, the club has celebrated three NBA Championships (1989, 1990, 2004), five NBA Finals appearances (1988, 1989, 1990, 2004, 2005) and 11 Eastern Conference Finals appearances. In October 2019, the club opened the new Henry Ford Detroit Pistons Performance Center located in the New Center area, a campus that serves as the organization’s practice facility and corporate headquarters. Since its purchase by Michigan native Tom Gores in 2011, the organization has focused on operating as a community asset while promoting a culture of innovation and industry-leading thought.

Contacts

For More Information:
Between Us
Melissa Rubenstein
melissa@thisisbetween.us