Tesla (TSLA) Stock Slides as UK Sales Drop 37% in February

TLDR

• Tesla UK sales fell 37% in February to 2,422 vehicles, while the overall UK market rose 7.2%
• Mixed European picture: sales up in France, Norway, and Spain, but down in Netherlands and Denmark
• EU registrations dropped 17% in January year-over-year
• Wall Street rates TSLA a Hold, with an average price target of $399.25
• BofA analyst names Tesla “current leader in consumer autonomy” despite robotaxi setbacks

Tesla’s UK sales fell sharply in February, adding to a mixed picture of its European recovery. Data from the Society of Motor Manufacturers and Traders showed Tesla sold 2,422 vehicles in the UK last month, down 37% from 3,852 units a year earlier.

This came as total UK new car sales rose 7.2% to 90,100 units — the best February since 2004.

Tesla pushed back on the numbers. A spokesperson said monthly registration figures don’t accurately reflect sales or orders, and that quarterly data is a better measure due to how vehicles are delivered into the UK from its factories.

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Transport research firm New Automotive published separate data on Wednesday showing Tesla UK sales dropped to around 2,208 vehicles in February. The two firms use different data sources and methods, which explains the gap in figures.

A Patchy Picture Across Europe

The broader European story is uneven. February data showed Tesla registrations rose 55% in France, 32% in Norway, and 74% in Spain. But they fell 45% in the Netherlands and 18% in Denmark.

In January, Tesla’s EU registrations dropped 17% year-over-year.

Meanwhile, BYD posted an 83% rise in UK sales in February according to SMMT data, though volumes still lagged Tesla. New Automotive data showed BYD up 40%, also still behind Tesla in total units.

BYD is dealing with its own turbulence. Global vehicle sales crashed 41% in February, marking the sixth straight month of decline. Sales of its new energy vehicles dropped 9.5% month-over-month.

TSLA stock slid fractionally in early Thursday trading following the data.

Cybertruck and Robotaxi in Focus

Tesla’s Cybertruck sales dropped 28% in 2025. The recently launched “most affordable” Cybertruck variant carries a price that far exceeds what CEO Elon Musk originally promised in 2019.

Wall Street’s Take

BofA analyst Alexander Perry called Tesla “the current leader in consumer autonomy,” pointing to its robotaxi ambitions as a potential catalyst — even as recent reports have flagged setbacks in that push.

On Wall Street, the consensus rating on TSLA is a Hold, based on 13 Buys, 11 Holds, and 7 Sells from 31 analysts over the past three months.

The average TSLA price target sits at $399.25, implying around 2% downside from current trading levels.

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