Bitget Launches UEX Switch Campaign to Expand Crypto Trading Access

Bitget launched the UEX Switch Campaign globally, targeting traders using fragmented platforms across markets. The campaign introduces a unified trading approach through a single account covering crypto and traditional assets. It involves Bitget and its users, aiming to simplify access and reduce inefficiencies across trading environments.

Bitget Alignment With Cross-Asset Trading Demand

Bitget’s new campaign follows a recent app upgrade, which reorganized how users access markets. The update places crypto and traditional financial products side by side on the homepage. As a result, navigation steps drop by about 30% compared to typical trading journeys.

Users can now move between markets without switching platforms or converting currencies. Bitget built the campaign around one message encouraging users to shift toward unified trading access. The approach shows how traders increasingly engage with multiple asset classes.

Source: Bitget

Crypto, equities, gold, and forex often react to similar macroeconomic developments. However, many traders still rely on separate applications for each market. This fragmentation creates delays and missed opportunities during active trading periods. Therefore, Bitget positions the UEX model as a solution to streamline these workflows.

Migration Toward Unified Platforms

The main campaign narrative describes how capital moves toward more efficient trading sectors. Bitget connects this idea to the rise of tokenized assets and broader financial integration.

This latest trading push follows Bitget’s crypto trading blend with the MotoGP Brazil fan experience. As these systems develop, users increasingly move away from isolated trading platforms. Gracy Chen, CEO of Bitget, addressed this shift saying,

The campaign positions the UEX structure as a response to these changing behaviors. It emphasizes access to multiple markets through a single trading interface.

Product Scope Expands 

The UEX model includes a wide range of financial instruments within one account. The crypto exchange provides access to over 200 tokenized stocks and ETFs alongside crypto markets. In addition, the platform supports contracts for difference, stock perpetuals, forex, indices, and commodities.

Precious metals also form part of the available trading options. All products operate within a single USDs-denominated account structure. This setup allows users to manage positions without moving funds across different systems.

Also, Bitget offers cross-margin functionality and continuous market access. Users can trade across asset classes without time restrictions. The platform also supports leverage of up to 500x across selected instruments. This feature extends trading flexibility within the unified system.

According to Bitget, the platform captured 89% of the global market share for Ondo tokenized stock tokens. It also recorded daily trading volumes reaching $6 billion in January 2026.

The company has set an internal target to handle 40% of tokenized stock trading volume by 2030. This figure represents an estimated range between $15 trillion and $30 trillion.