SERI Champions Program Recognizes Voluntary Leadership in Electronics Sustainability

The Sustainable Electronics Recycling International (SERI) Champions Program has been established to formally recognize organizations that voluntarily exceed regulatory requirements to advance sustainability within the electronics industry. This initiative acknowledges a growing trend where companies are leading environmental efforts based on perceived value rather than compliance, celebrating leadership in three distinct categories: Promoters, Collaborators, and Supporters.

Promoters are recognized for integrating voluntary sustainable practices into their core operations, such as specifying the R2 Standard for responsible electronics reuse and recycling in their procurement requests. Collaborators are organizations that partner directly with SERI on various programs and initiatives to further shared sustainability goals. Supporters provide significant financial resources that help advance SERI’s overarching mission to champion the sustainable use, reuse, and recycling of electronics on a global scale.

The program underscores a strategic shift within the sector, where proactive environmental stewardship is increasingly viewed as a business imperative. By creating a formal recognition framework, SERI aims to highlight and encourage the voluntary actions that drive tangible progress toward a more circular economy for electronics. This approach aligns with SERI’s broader 10/35 vision, which targets making 10-year lifespans common for electronics by 2035 and ensuring all materials are reused at end-of-life.

Organizations seeking to engage with or learn more about the recognition criteria can find detailed information through the program’s dedicated online portal at https://sustainableelectronics.org/champions. The Champions Program operates alongside other SERI initiatives, including the ei (electronics impact) Reporting Program and the International E-Waste Management Network (IEMN), which collectively work to standardize and promote responsible electronics management worldwide. The recognition serves to validate and amplify the efforts of those setting voluntary benchmarks for sustainability, potentially influencing broader industry norms and practices.

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