The post Lululemon Developing New Materials And Products For Milan Olympics appeared on BitcoinEthereumNews.com. Lululemon’s Team Canada collection for the Milan Cortina 2026 Winter Olympics. Lululemon Team Canada athletes will sport an alpaca wool sweater at the 2026 Winter Olympics in Milan and Cortina. They’ll also have proprietary new fabrics for waterproofing and wind proofing. Then there’s a fully weather-ready boot. Lululemon has gone technical as it outfits the Canadian contingent across the cityscape in Milan and the mountaintop experience in Cortina. “Most of our fabric will be brand new for this collection,” Catherine Lebrun, Lululemon’s design director on the collection, tells me. “What’s great about this one, is it is the first time we get to redo an [Olympics] season.” Lululemon first outfitted all of Team Canada at the 2022 Winter Olympics in Beijing before crafting a Summer Olympics collection for Paris in 2024. Now Lebrun says the Canadian brand will take learnings and create a fresh technical approach for the multi-city 2026 experience. The podium look for Team Canada at the 2026 Olympics was the brightest red Lululemon could create on apparel. Lululemon To start, Lebrun says they tracked the weather from the six different locations holding events, splitting those cities into two groups: city (think: Milan) and top of mountain (think: Cortina). With the two different environments, Lululemon could start building layers for everything from the Opening Ceremony in Milan to podium stops and media appearances to the Closing Ceremony in Verona. MORE: Lululemon Reveals Its First Team Canada Summer Olympics Collection “There are a lot of layering systems,” Lebrun says. “We will start from the base and build up, based on thermoregulation.” Lululemon used the cold chamber at its Vancouver-area headquarters to test fabrics and insulations with athletes, working to build unique stacks of materials that could work in the expected temperatures and environments. Each “moment” comes with a different… The post Lululemon Developing New Materials And Products For Milan Olympics appeared on BitcoinEthereumNews.com. Lululemon’s Team Canada collection for the Milan Cortina 2026 Winter Olympics. Lululemon Team Canada athletes will sport an alpaca wool sweater at the 2026 Winter Olympics in Milan and Cortina. They’ll also have proprietary new fabrics for waterproofing and wind proofing. Then there’s a fully weather-ready boot. Lululemon has gone technical as it outfits the Canadian contingent across the cityscape in Milan and the mountaintop experience in Cortina. “Most of our fabric will be brand new for this collection,” Catherine Lebrun, Lululemon’s design director on the collection, tells me. “What’s great about this one, is it is the first time we get to redo an [Olympics] season.” Lululemon first outfitted all of Team Canada at the 2022 Winter Olympics in Beijing before crafting a Summer Olympics collection for Paris in 2024. Now Lebrun says the Canadian brand will take learnings and create a fresh technical approach for the multi-city 2026 experience. The podium look for Team Canada at the 2026 Olympics was the brightest red Lululemon could create on apparel. Lululemon To start, Lebrun says they tracked the weather from the six different locations holding events, splitting those cities into two groups: city (think: Milan) and top of mountain (think: Cortina). With the two different environments, Lululemon could start building layers for everything from the Opening Ceremony in Milan to podium stops and media appearances to the Closing Ceremony in Verona. MORE: Lululemon Reveals Its First Team Canada Summer Olympics Collection “There are a lot of layering systems,” Lebrun says. “We will start from the base and build up, based on thermoregulation.” Lululemon used the cold chamber at its Vancouver-area headquarters to test fabrics and insulations with athletes, working to build unique stacks of materials that could work in the expected temperatures and environments. Each “moment” comes with a different…

Lululemon Developing New Materials And Products For Milan Olympics

2025/11/19 04:45
Okuma süresi: 5 dk

Lululemon’s Team Canada collection for the Milan Cortina 2026 Winter Olympics.

Lululemon

Team Canada athletes will sport an alpaca wool sweater at the 2026 Winter Olympics in Milan and Cortina. They’ll also have proprietary new fabrics for waterproofing and wind proofing. Then there’s a fully weather-ready boot. Lululemon has gone technical as it outfits the Canadian contingent across the cityscape in Milan and the mountaintop experience in Cortina.

“Most of our fabric will be brand new for this collection,” Catherine Lebrun, Lululemon’s design director on the collection, tells me. “What’s great about this one, is it is the first time we get to redo an [Olympics] season.”

Lululemon first outfitted all of Team Canada at the 2022 Winter Olympics in Beijing before crafting a Summer Olympics collection for Paris in 2024. Now Lebrun says the Canadian brand will take learnings and create a fresh technical approach for the multi-city 2026 experience.

The podium look for Team Canada at the 2026 Olympics was the brightest red Lululemon could create on apparel.

Lululemon

To start, Lebrun says they tracked the weather from the six different locations holding events, splitting those cities into two groups: city (think: Milan) and top of mountain (think: Cortina). With the two different environments, Lululemon could start building layers for everything from the Opening Ceremony in Milan to podium stops and media appearances to the Closing Ceremony in Verona.

MORE: Lululemon Reveals Its First Team Canada Summer Olympics Collection

“There are a lot of layering systems,” Lebrun says. “We will start from the base and build up, based on thermoregulation.” Lululemon used the cold chamber at its Vancouver-area headquarters to test fabrics and insulations with athletes, working to build unique stacks of materials that could work in the expected temperatures and environments. Each “moment” comes with a different approach.

For the Opening Ceremony, which requires athletes to wear the same outfit an entire day while transferring between indoor and outdoor settings, Lululemon opted for a synthetic base and a lighter-weight Primaloft insulation. Every athlete will have a fully weather-proof shell jacket over top, so they all look the same, no matter which layers they have beneath. Athletes will also have a transformable vest.

The alpaca wool sweater for Team Canada offers a unique piece for an Olympics collection.

Lululemon

“Most of the fabric will be new for these games,” Lebrun says. That includes the Opening Ceremony shell, a waterproof layer developed specifically for the Olympics. The three-layer shell design that’s popular in the industry (and at the brand) was developed for the drape so the structured and tailored look fit the inspiration befitting of Milan’s fashion scene.

Lebrun says the fabric technology continues throughout the event. Weather protection materials are either waterproof and windproof or water resistant and wind resistance, and these differing protective shells sometimes come paired with Primaloft or RDS down. Down is popular for top of mountain environments, while Primaloft fits city environments as it is more packable and better withstands rain.

MORE: Lululemon Partners With BNP Paribas Open As Official Outfitter

Keeping athletes comfortable starts with base layers, though. To make that happen, Lululemon is employing a range of materials, including synthetics, merino wool and alpaca wool. An alpaca sweater not only represents the first time the brand has used alpaca wool in an Olympic collection, but also the first time it has introduced a sweater for the Olympics, which can be a difficult piece for an Olympian due to the sometimes-tricky washing requirements. “Not a lot of countries will have a sweater for that reason,” Lebrun says. “We did all the testing and were really passionate about getting them a soft sweater for the media moment. We wanted them to be in alpaca.”

A waterproof boot is a first for Lululemon.

Lululemon

Also new is a fully waterproof boot insulated with Primaloft so it doesn’t get too puffy. It will become the first boot Lululemon will sell at retail. As Lululemon embraces inclusivity and adaptability in its clothing—seated-fit pants are now a staple for the brand’s collections for Paralympic athletes—the boot fits that theme with a tongue design that stays open for easier on-off. Expect all athletes to wear the boot during the Opening Ceremony.

To give the new materials a Canadian expression, Lebrun says they are “always looking at ways to reinvent or reinterpret how to make things feel fresh.” That includes with the color red. The Opening Ceremony kit has the darkest red yet, helping stand out but also give the athletes a unique color that can live on well after the games. A maple leaf pattern will stand out on the darker background. In contrast, the Closing Ceremony features different shades of green as a nod to the landscape of Canada, specifically tied to the green shades found in a glacier. The podium look, though, offers the brightest red Lululemon could chemically create. “It is really bold,” Lebrun says, “to celebrate that moment they made it. We want them to feel that pride.”

For patterns, Lululemon further embraced the landscape of Canada. A reinterpreted topographic map of Canada covers the podium jacket. The way the pattern and a transparent red overlay work together means each jacket is different.

The Team Canada Closing Ceremony kit features greens, a nod to the landscape of Canada.

Lululemon

The alpaca sweater features singular print, this one inspired by the traces left on snow and ice. “There’s this idea of leaving a trace, whether a ski or snowboard or skating, there is always a trace, and those curves feel close to the Lululemon design language,” Lebrun says.

Whether patterns, colors, new material technology or fresh products, the Olympics possess a major stage for brands to branch out. That includes with a winter boot or alpaca sweater.

Cassie Sharpe testing the Team Canada Opening Ceremony look in Lululemon’s cold chamber.

Lululemon

MORE: Lululemon Releases Split Shift Running Shoe With ‘Responsive’ Feel

Source: https://www.forbes.com/sites/timnewcomb/2025/11/18/lululemon-developing-new-materials-and-products-for-milan-olympics/

Piyasa Fırsatı
LightLink Logosu
LightLink Fiyatı(LL)
$0,003427
$0,003427$0,003427
%0,00
USD
LightLink (LL) Canlı Fiyat Grafiği
Sorumluluk Reddi: Bu sitede yeniden yayınlanan makaleler, halka açık platformlardan alınmıştır ve yalnızca bilgilendirme amaçlıdır. MEXC'nin görüşlerini yansıtmayabilir. Tüm hakları telif sahiplerine aittir. Herhangi bir içeriğin üçüncü taraf haklarını ihlal ettiğini düşünüyorsanız, kaldırılması için lütfen service@support.mexc.com ile iletişime geçin. MEXC, içeriğin doğruluğu, eksiksizliği veya güncelliği konusunda hiçbir garanti vermez ve sağlanan bilgilere dayalı olarak alınan herhangi bir eylemden sorumlu değildir. İçerik, finansal, yasal veya diğer profesyonel tavsiye niteliğinde değildir ve MEXC tarafından bir tavsiye veya onay olarak değerlendirilmemelidir.

Ayrıca Şunları da Beğenebilirsiniz

The Role of Blockchain in Building Safer Web3 Gaming Ecosystems

The Role of Blockchain in Building Safer Web3 Gaming Ecosystems

The gaming industry is in the midst of a historic shift, driven by the rise of Web3. Unlike traditional games, where developers and publishers control assets and dictate in-game economies, Web3 gaming empowers players with ownership and influence. Built on blockchain technology, these ecosystems are decentralized by design, enabling true digital asset ownership, transparent economies, and a future where players help shape the games they play. However, as Web3 gaming grows, security becomes a focal point. The range of security concerns, from hacking to asset theft to vulnerabilities in smart contracts, is a significant issue that will undermine or erode trust in this ecosystem, limiting or stopping adoption. Blockchain technology could be used to create security processes around secure, transparent, and fair Web3 gaming ecosystems. We will explore how security is increasing within gaming ecosystems, which challenges are being overcome, and what the future of security looks like. Why is Security Important in Web3 Gaming? Web3 gaming differs from traditional gaming in that players engage with both the game and assets with real value attached. Players own in-game assets that exist as tokens or NFTs (Non-Fungible Tokens), and can trade and sell them. These game assets usually represent significant financial value, meaning security failure could represent real monetary loss. In essence, without security, the promises of owning “something” in Web3, decentralized economies within games, and all that comes with the term “fair” gameplay can easily be eroded by fraud, hacking, and exploitation. This is precisely why the uniqueness of blockchain should be emphasized in securing Web3 gaming. How Blockchain Ensures Security in Web3 Gaming?
  1. Immutable Ownership of Assets Blockchain records can be manipulated by anyone. If a player owns a sword, skin, or plot of land as an NFT, it is verifiably in their ownership, and it cannot be altered or deleted by the developer or even hacked. This has created a proven track record of ownership, providing control back to the players, unlike any centralised gaming platform where assets can be revoked.
  2. Decentralized Infrastructure Blockchain networks also have a distributed architecture where game data is stored in a worldwide network of nodes, making them much less susceptible to centralised points of failure and attacks. This decentralised approach makes it exponentially more difficult to hijack systems or even shut off the game’s economy.
  3. Secure Transactions with Cryptography Whether a player buys an NFT or trades their in-game tokens for other items or tokens, the transactions are enforced by cryptographic algorithms, ensuring secure, verifiable, and irreversible transactions and eliminating the risks of double-spending or fraudulent trades.
  4. Smart Contract Automation Smart contracts automate the enforcement of game rules and players’ economic exchanges for the developer, eliminating the need for intermediaries or middlemen, and trust for the developer. For example, if a player completes a quest that promises a reward, the smart contract will execute and distribute what was promised.
  5. Anti-Cheating and Fair Gameplay The naturally transparent nature of blockchain makes it extremely simple for anyone to examine a specific instance of gameplay and verify the economic outcomes from that play. Furthermore, multi-player games that enforce smart contracts on things like loot sharing or win sharing can automate and measure trustlessness and avoid cheating, manipulations, and fraud by developers.
  6. Cross-Platform Security Many Web3 games feature asset interoperability across platforms. This interoperability is made viable by blockchain, which guarantees ownership is maintained whenever assets transition from one game or marketplace to another, thereby offering protection to players who rely on transfers for security against fraud. Key Security Dangers in Web3 Gaming Although blockchain provides sound first principles of security, the Web3 gaming ecosystem is susceptible to threats. Some of the most serious threats include:
Smart Contract Vulnerabilities: Smart contracts that are poorly written or lack auditing will leave openings for exploitation and thereby result in asset loss. Phishing Attacks: Unintentionally exposing or revealing private keys or signing transactions that are not possible to reverse, under the assumption they were genuine transaction requests. Bridge Hacks: Cross-chain bridges, which allow players to move their assets between their respective blockchains, continually face hacks, requiring vigilance from players and developers. Scams and Rug Pulls: Rug pulls occur when a game project raises money and leaves, leaving player assets worthless. Regulatory Ambiguity: Global regulations remain unclear; risks exist for players and developers alike. While blockchain alone won’t resolve every issue, it remediates the responsibility of the first principles, more so when joined by processes such as auditing, education, and the right governance, which can improve their contribution to the security landscapes in game ecosystems. Real Life Examples of Blockchain Security in Web3 Gaming Axie Infinity (Ronin Hack): The Axie Infinity game and several projects suffered one of the biggest hacks thus far on its Ronin bridge; however, it demonstrated the effectiveness of multi-sig security and the effective utilization of decentralization. The industry benefited through learning and reflection, thus, as projects have implemented changes to reduce the risks of future hacks or misappropriation. Immutable X: This Ethereum scaling solution aims to ensure secure NFT transactions for gaming, allowing players to trade an asset without the burden of exorbitant fees and fears of being a victim of fraud. Enjin: Enjin is providing a trusted infrastructure for Web3 games, offering secure NFT creation and transfer while reiterating that ownership and an asset securely belong to the player. These examples indubitably illustrate that despite challenges to overcome, blockchain remains the foundational layer on which to build more secure Web3 gaming environments. Benefits of Blockchain Security for Players and Developers For Players: Confidence in true ownership of assets Transparency in in-game economies Protection against nefarious trades/scams For Developers: More trust between players and the platform Less reliance on centralized infrastructure Ability to attract wealth and players based on provable fairness By incorporating blockchain security within the mechanics of game design, developers can create and enforce resilient ecosystems where players feel reassured in investing time, money, and ownership within virtual worlds. The Future of Secure Web3 Gaming Ecosystems As the wisdom of blockchain technology and industry knowledge improves, the future for secure Web3 gaming looks bright. New growing trends include: Zero-Knowledge Proofs (ZKPs): A new wave of protocols that enable private transactions and secure smart contracts while managing user privacy with an element of transparency. Decentralized Identity Solutions (DID): Helping players control their identities and decrease account theft risks. AI-Enhanced Security: Identifying irregularities in user interactions by sampling pattern anomalies to avert hacks and fraud by time-stamping critical events. Interoperable Security Standards: Allowing secured and seamless asset transfers across blockchains and games. With these innovations, blockchain will not only secure gaming assets but also enhance the overall trust and longevity of Web3 gaming ecosystems. Conclusion Blockchain is more than a buzzword in Web3; it is the only way to host security, fairness, and transparency. With blockchain, players confirm immutable ownership of digital assets, there is a decentralized infrastructure, and finally, it supports smart contracts to automate code that protects players and developers from the challenges of digital economies. The threats, vulnerabilities, and scams that come from smart contracts still persist, but the industry is maturing with better security practices, cross-chain solutions, and increased formal cryptographic tools. In the coming years, blockchain will remain the base to digital economies and drive Web3 gaming environments that allow players to safely own, trade, and enjoy their digital experiences free from fraud and exploitation. While blockchain and gaming alone entertain, we will usher in an era of secure digital worlds where trust complements innovation. The Role of Blockchain in Building Safer Web3 Gaming Ecosystems was originally published in Coinmonks on Medium, where people are continuing the conversation by highlighting and responding to this story
Paylaş
Medium2025/09/18 14:40
Knocking Bitcoin's lack of yield shows your ‘Western financial privilege’

Knocking Bitcoin's lack of yield shows your ‘Western financial privilege’

                                                                               Macro analyst Luke Gromen’s comments come amid an ongoing debate over whether Bitcoin or Ether is the more attractive long-term option for traditional investors.                     Macro analyst Luke Gromen says the fact that Bitcoin doesn’t natively earn yield isn’t a weakness; it’s what makes it a safer store of value.“If you’re earning a yield, you are taking a risk,” Gromen told Natalie Brunell on the Coin Stories podcast on Wednesday, responding to a question about critics who dismiss Bitcoin (BTC) because they prefer yield-earning assets.“Anyone who says that is showing their Western financial privilege,” he added.Read more
Paylaş
Coinstats2025/09/18 14:22
Vitalik Buterin wants to build ‘the next generation of finance’ – Here’s how

Vitalik Buterin wants to build ‘the next generation of finance’ – Here’s how

The post Vitalik Buterin wants to build ‘the next generation of finance’ – Here’s how appeared on BitcoinEthereumNews.com. Journalist Posted: February 16, 2026
Paylaş
BitcoinEthereumNews2026/02/16 11:01