CNBC host Sara Eisen is going viral on Wednesday after she asked whether there was an upside to the complete annihilation of a "civilization." During her show EisenCNBC host Sara Eisen is going viral on Wednesday after she asked whether there was an upside to the complete annihilation of a "civilization." During her show Eisen

CNBC host torn apart for asking if investors see an 'upside' to nuclear winter

2026/04/09 00:15
3 min read
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CNBC host Sara Eisen is going viral on Wednesday after she asked whether there was an upside to the complete annihilation of a "civilization."

During her show Eisen asked on Tuesday, "Let's talk about tonight, this deadline that President Trump has set 8 p.m., has threatened to destroy a civilization. How does an investor process that? Is it a bigger upside risk or downside risk?"

One business leader was quick to say, "This is real," for all of those who might think it never happened.

"The matter-of-fact way she asks what investors should do if Trump destroys Iran. Absolutely wild," said Gizmodo reporter Matt Novak.

Commentator David Sirota asked, "What stage of corporate media is this?"

British broadcaster Afshin Rattansi called the comments "Dystopian, hellish, late-stage capitalism."

Chief commercial officer Daniel Lambert called the question "The evil of the USA in 11 seconds." He rephrased her question to highlight the absurdity of it before characterizing it as, "Genocidal intent reduced to business opportunity..."

One person noted, "Since 2008, I will never understand people who have anything but utter contempt and disgust for people who work for Wall Street."

Another proposed the potential headline: "Nuclear winter: good for the S&P? What about crypto?'"

"Up next: 'How can we monetize nuclear apocalypse?'" commented a film and television writer. "I swear, the following is not a joke. Soulless, cruel, monstrous -- but deadly serious. In every sense of the word."

A like-minded person quipped, "Ugh, nuclear winter is a 4th quarter problem!"

Commentator Sven-Erik Volberg wrote, "Is destroying Iran upside or downside risk for average investor? US is broken, try turning it off and on again."

Eisen was one of the pro-Donald Trump commentators on "The View" last month, as Republican Alyssa Farah Griffin remains on maternity leave. During her exchange with the co-hosts Eisen explained, “I have an alternative view because a lot of Americans agree with the war."

Ex-Republican Ana Navarro asked Eisen if she felt "safer" today.

“I feel safer knowing we are going in to try and remove that nuclear threat," said Eisen.

"I watch CNBC on a daily basis and Sara Eisen has embarrassed herself on several occasions, inserting editorial snippets into reports and interviews constantly," said a viewer. "Biggest highlights. 1) Suggesting a more hawkish fed policy by a fed board gov was 'partisan.' 2) Suggesting Newsom's statement likening Israel to an apartheid state was 'radical' when scholars have been arguing this for years. The worst part of this, as a journalist, was that she offered to answer her own question rather than let the guest she had on do it."

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