Fair Isaac (FICO) Stock Drops 13% On Regulatory Pressure and AI Concerns

TLDR

• FICO stock fell around 13% on Friday, making it one of the worst performing S&P 500 stocks on the day
• The stock is on pace for its lowest close since November 2023
• FHFA Director Bill Pulte said credit score pricing “must be more affordable” on March 24
• Senator Josh Hawley announced an investigation into FICO’s pricing practices
• Barclays lowered its price target to $1,950 but kept an Overweight rating

Fair Isaac stock took a sharp hit on Friday, dropping around 13% to $954.43. That puts it on pace for its lowest close since November 6, 2023, when it closed at $927.76. It was the second worst performing S&P 500 stock on the day, behind Akamai Technologies.

Fair Isaac Corporation, FICO

The broader market told a different story. The S&P 500 edged up 0.2%, while the Dow Jones fell 0.3%. FICO was clearly moving to its own beat — and not in a good way.

The selling didn’t stop at FICO. Fellow credit bureau names got caught in the crossfire too. TransUnion dropped 4.2%, Equifax fell 2.7%, and Experian also closed lower on the day.

The pressure on FICO has been building for weeks. On March 24, Federal Housing Finance Agency Director Bill Pulte posted on social media that credit score pricing and credit bureau pricing “must be more affordable.” Pulte’s post was in response to an earlier one by Missouri Republican Senator Josh Hawley.

Hawley went further, saying he was launching a formal investigation into FICO’s pricing practices. Fair Isaac did not immediately respond to a request for comment on the investigation.

That kind of regulatory heat is hard for a stock to shake off, especially one that was already under pressure heading into the week.

Barclays Cuts Price Target

On top of the regulatory noise, Barclays weighed in with a more cautious take. The bank warned that FICO’s solid first-quarter results may not be enough to offset growing investor concerns about where the company stands in the AI race.

Barclays lowered its price target on FICO from a previous level to $1,950, while holding its Overweight rating. The firm still sees long-term upside, but expects near-term sentiment to stay cautious as macro uncertainty and AI narratives drive trading decisions.

Management guidance is expected to come under extra scrutiny, particularly given geopolitical risks that weren’t fully baked into earlier forecasts.

A Rough Year Gets Rougher

FICO’s year-to-date performance is a tough read. The stock is down around 43% for the year and sank 24% in March alone. Friday’s drop puts it on course for a fifth straight monthly decline.

The average daily trading volume sits at around 337,499, and the technical sentiment signal is currently flagged as Sell. Market cap has fallen to approximately $25.44 billion.

FICO stock is also down around 36.57% on a year-to-date basis before Friday’s session, making it one of the worst performing names in the S&P 500 in 2026.

Senator Hawley’s investigation remains ongoing, and FICO has yet to publicly address the pricing concerns raised by both Hawley and Pulte.

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