10X Health, a personalized health optimization company, announced the appointment of Will Sliger as Chief Marketing Officer to strengthen its executive team and accelerate growth. Sliger will lead brand strategy, creative, performance marketing, and customer experience to support expansion across consumer, telehealth, clinical, retail, and enterprise channels.
Sliger brings over 20 years of experience building brands, scaling marketing organizations, and driving revenue growth across media, technology, and consumer sectors. His career combines brand craft, creative leadership, and commercial discipline. Most recently, he served as Senior Vice President of Marketing & Brand at PXG (Parsons Xtreme Golf), where he helped scale the company from startup to a global operation with 25 retail locations and over 1,000 distributors worldwide.
Prior to PXG, Sliger was Senior Vice President of Brand & Creative at GoDaddy during a period of hypergrowth where revenue scaled from approximately $400 million to $3 billion. He led brand initiatives through Super Bowl campaigns, global sponsorships including the NFL and Olympic Games, and managed over $75 million in annual marketing investment.
‘Will has spent his career doing exactly what 10X Health needs right now – taking ambitious, founder-led companies and building the brand infrastructure, creative engine, and marketing systems required to scale them,’ said Brandon Dawson, Chairman and CEO of Cardone Ventures & 10X Health. ‘He knows how to win on clarity and craft when you can’t win on budget alone.’
Sliger’s appointment is part of a broader expansion of 10X Health’s executive leadership team that includes Jeff Zwiefel as President and COO, Dr. Kent Bradley as Chief Medical Executive, and other experienced executives. The company focuses on helping individuals unlock their full potential through data-driven insights, advanced diagnostics, and targeted wellness protocols. View the original release on www.newmediawire.com.
‘Brand is infrastructure, an operating system, not decoration,’ said Sliger. ‘When it’s clear and well-built, teams move faster, customers decide with confidence, and growth becomes easier. 10X Health has the science, the clinical foundation, and an extraordinary leadership team. My job is to build the marketing engine that helps the world understand what this company actually is.’ The appointment signals 10X Health’s commitment to building a comprehensive marketing organization as it expands its precision health, human performance, and longevity platform.
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