InsurTech NY: Turris on Distribution Workflows

At InsurTech NY, Doug van der Mulm from Turris explains how the company is helping insurers manage complex distribution workflows across the U.S. market.

Van der Mulm says that around 60 percent of insurance in the U.S. is sold through third-party agents and brokers, which creates a large amount of operational complexity. Data and processes need to move between multiple parties, often without direct connectivity, while still meeting strict compliance requirements.

This becomes even more challenging due to the regulatory environment.

Van der Mulm explains that insurers must operate across multiple state-level regulations, meaning a single agency may be working across dozens of jurisdictions. Managing permissions, onboarding, and commission payments in this environment can be time-consuming and difficult to scale.

Turris addresses this by creating a network that connects these parties and automates workflows.

Van der Mulm says the platform handles processes such as onboarding producers, managing compliance, and facilitating commission payments, all within a single system. By automating these interactions, insurers can reduce manual work and improve efficiency across their distribution networks.

He also reflects on the value of InsurTech NY.

Van der Mulm highlights the role the event plays in connecting vendors with the right carriers and partners. He says the smaller, more focused format allows for meaningful conversations and makes it easier to build relationships compared to larger conferences.

Looking at industry trends, van der Mulm shares a more measured view on AI.

While he acknowledges that AI is widely discussed and used, he believes many organisations are starting to build solutions internally to address specific workflows. Rather than relying entirely on external vendors, companies are increasingly creating tools that solve their own operational challenges.

For van der Mulm, this reflects a broader shift.

As technology becomes more accessible, insurers and brokers are finding new ways to solve problems directly, particularly for niche or specialised use cases.

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