Google Just Relaunched Fitbit and It Comes With an AI Health Coach Built In

TLDR

• Google launched the Fitbit Air, a screenless fitness tracker priced at $99.99
• It tracks heart rate, SpO2, sleep, and AFib alerts with up to one week of battery life
• The device integrates with Google Health Coach, an AI assistant built on Gemini
• A Stephen Curry special edition is priced at $129.99 and hits U.S. stores May 26
• Google Health Coach exits public preview on May 19 and goes global via Google Health Premium

Google has launched the Fitbit Air, a new screenless health tracker priced at $99.99. It is the company’s smallest Fitbit device to date and marks the first new Fitbit hardware since 2023.

The device uses a small, removable pebble-style sensor that slots into swappable bands. It has no screen, which keeps it lightweight and discreet enough to wear around the clock.

The Fitbit Air tracks 24/7 heart rate, heart rhythm with atrial fibrillation alerts, blood oxygen levels, resting heart rate, heart rate variability, sleep stages, and sleep duration.

Battery life lasts up to one week. A five-minute fast charge gives a full day of power.

AI Health Coaching Built In

The device is built to work with Google Health Coach, an AI-powered assistant that runs on Google’s Gemini platform. The coach offers personalized fitness plans, adaptive workout recommendations, and recovery insights.

Every Fitbit Air comes with a three-month trial of Google Health Premium, which unlocks the full AI coaching features. After the trial, a paid subscription is required to keep those features.

Google Health Coach is currently in public preview and will become available globally on May 19.

The tracker works with both Android and iOS. Users can also pair it with a Pixel Watch, swapping between the two devices without losing any data.

Stephen Curry Special Edition

Google partnered with NBA star Stephen Curry on a limited special edition. The co-designed Performance Loop band comes in rye brown and game-day orange colorways.

Curry had been spotted wearing the device publicly in recent weeks before the official launch.

The special edition is priced at $129.99 and will be available in U.S. stores on May 26. It is available for pre-order now through the Google Store and Amazon.

The standard Fitbit Air is also available for pre-order at $99.99. Accessory bands start at $34.99 and come in several styles, including a sweat-resistant Active Band and a more fashion-forward Elevated Modern Band.

Google is positioning the Fitbit Air against subscription-based trackers like Whoop, which requires an annual fee between $169 and $349 to use at all. The Fitbit Air can be used without a subscription, though full AI coaching features require Google Health Premium.

Analysts on Wall Street have a Strong Buy consensus on Google’s parent stock, Alphabet, based on 28 Buy ratings and five Hold ratings over the past three months. The average price target of $426.44 implies around 8% upside from current levels.

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