Legacy Launches to Bring Fintech-Level Control and Impact to Charitable Giving

WHY THIS MATTERS: The launch of Legacy is significant because it represents the next evolution of Embedded Finance, moving beyond transactional efficiency to purpose-driven finance. While much of the industry focuses on wealth creation or commerce, this company is applying core fintech principles—ease of use, instant control, and transparency, to charitable giving. The platform’s integration of over 11,000 UK charities into a single digital interface transforms a traditionally fragmented process into a simple, flexible, and reportable part of a user’s overall personal finance management. This highlights a growing market appetite for services that align financial actions with ethical and social values, suggesting that seamless, modern Digital Payments infrastructure can be leveraged to unlock new capital for the non-profit sector.

UK-based fintech Legacy has launched a non-profit app designed to modernise how people give to charity – treating donations as an integrated and rewarding part of personal finance rather than a fragmented, set-and-forget action. The platform brings together over 11,000 UK charities into a single interface, allowing users to split one monthly contribution across multiple causes, adjust or pause donations instantly, and track their impact through tangible real-world metrics and tax-ready reports.

Built as a non-profit organisation, Legacy takes a different approach to traditional startups. Instead of optimising for shareholder returns, the platform operates with a transparent model where any surplus is redistributed back to charitable causes. This structure underpins a broader mission: to drive more donations into the charity sector by empowering donors with the tech to make giving an easy, inspired and rewarding part of life. 

“Fintech has transformed how people manage their money” said Herbie Wildwood, CEO, “it made financial tools feel intuitive, immediate, and empowering. We think giving deserves that same product standard.”

With features like an intuitive discovery engine, impact tracking, and a curated newsfeed of charity accomplishments, Legacy aims to close the gap between intention, action and impact, helping users move from detached donations to consistent, engaged support.

As digital giving continues to rise, Legacy positions itself as a new category within fintech: one focused not on growing wealth, but on directing it with purpose.

Legacy is available in the Play Store now. App Store coming soon, join the waiting list at: givewithlegacy.com

FF NEWS TAKE: Legacy’s model is an important development that clearly moves the needle, not just in charitable Digital Payments, but as a template for non-profit fintechs. The decision to operate as a non-profit itself, reinvesting surpluses, is a powerful differentiator that builds donor trust—a core asset in finance. We anticipate that rival personal finance and Embedded Finance platforms will begin to integrate similar high-fidelity giving tools, likely through partnerships, to keep pace with this rising expectation for ethical and integrated financial tools.

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