Pro-Trump media company Newsmax announced it would set up a $5 million Bitcoin and Trump Coin treasury.
Media giant Newsmax is doubling down on its MAGA credentials. On Thursday, Oct. 16, the Newsmax board of directors approved a strategic plan to purchase up to $5 million worth of Bitcoin and Trump Coin.
In addition to Bitcoin (BTC), Newsmax will also hold the Official Trump (TRUMP) memecoin. The move has raised eyebrows, as memecoins are not a typical choice for treasury firms. Despite this, the market reaction was positive, with NMAX stock rising 3% in after-hours trading.
It is unlikely that NMAX’s Bitcoin and Official Trump holdings will give investors any meaningful exposure to crypto. Unlike with major treasury firms, Newsmax’s $5 million in Bitcoin and the Trump memecoin are insignificant compared with its $1.4 billion valuation.
Instead, the move appears to be more linked to branding, enabling the firm to show off its ideological credentials. Notably, Newsmax is known for its staunch pro-Trump reporting and has positioned itself to the right of Fox News.
Newsmax listed on the NYSE in March 2025, after a private preferred capital raise and IPO offering, when it raised $300 million.


