The post Bundesliga TV Deal In Brazil To Kickstart Growth In The United States? appeared on BitcoinEthereumNews.com. The new television deal in Brazil means that Brazilians can continue to watch Bundesliga star striker Rômulo. (Photo by Harry Langer/picture alliance via Getty Images) dpa/picture alliance via Getty Images The Bundesliga has signed new television deals in Brazil and will remain available to millions of fans across a variety of distribution channels. The German first division will be available to football fans in Brazil on pay TV, linear free television, and digital free streaming. As part of the new television agreement in Brazil, the Bundesliga has signed agreements with Globo (SporTV), CazeTV, Canal Goat, and XSports, which kicks off for the 2026/27 season. “Working with multiple broadcast partners across pay TV, free TV, and digital is the winning combination for the Bundesliga in Brazil,” said Robin Austermann, Bundesliga Americas Executive Vice President. “This model has paid major dividends across all metrics from viewership to engagement, in showcasing ‘football as it’s meant to be’ to millions of Brazilians. We couldn’t be happier to continue our relationship with so many dedicated and committed broadcast partners and are excited for what comes next.” It is also the media rights agreement for the new cycle since Bundesliga International agreed a collaboration with Relevent Sports. With a seat in New York, Relevent through the Bundesliga Americas office in New York plans to significantly grow the Bundesliga across the Americas. Getting a new deal done in Brazil is a crucial moment for the Bundesliga. During the 2024/25 season, the Bundesliga had 170 million live views—averaging 5 million live views per match day—up 811% from 10 years ago. The league is also a hit on social media, with more than 500 million video views over the past season. Brazilians are responding well to the league as total fans have doubled from 12 million to 24 million… The post Bundesliga TV Deal In Brazil To Kickstart Growth In The United States? appeared on BitcoinEthereumNews.com. The new television deal in Brazil means that Brazilians can continue to watch Bundesliga star striker Rômulo. (Photo by Harry Langer/picture alliance via Getty Images) dpa/picture alliance via Getty Images The Bundesliga has signed new television deals in Brazil and will remain available to millions of fans across a variety of distribution channels. The German first division will be available to football fans in Brazil on pay TV, linear free television, and digital free streaming. As part of the new television agreement in Brazil, the Bundesliga has signed agreements with Globo (SporTV), CazeTV, Canal Goat, and XSports, which kicks off for the 2026/27 season. “Working with multiple broadcast partners across pay TV, free TV, and digital is the winning combination for the Bundesliga in Brazil,” said Robin Austermann, Bundesliga Americas Executive Vice President. “This model has paid major dividends across all metrics from viewership to engagement, in showcasing ‘football as it’s meant to be’ to millions of Brazilians. We couldn’t be happier to continue our relationship with so many dedicated and committed broadcast partners and are excited for what comes next.” It is also the media rights agreement for the new cycle since Bundesliga International agreed a collaboration with Relevent Sports. With a seat in New York, Relevent through the Bundesliga Americas office in New York plans to significantly grow the Bundesliga across the Americas. Getting a new deal done in Brazil is a crucial moment for the Bundesliga. During the 2024/25 season, the Bundesliga had 170 million live views—averaging 5 million live views per match day—up 811% from 10 years ago. The league is also a hit on social media, with more than 500 million video views over the past season. Brazilians are responding well to the league as total fans have doubled from 12 million to 24 million…

Bundesliga TV Deal In Brazil To Kickstart Growth In The United States?

The new television deal in Brazil means that Brazilians can continue to watch Bundesliga star striker Rômulo. (Photo by Harry Langer/picture alliance via Getty Images)

dpa/picture alliance via Getty Images

The Bundesliga has signed new television deals in Brazil and will remain available to millions of fans across a variety of distribution channels. The German first division will be available to football fans in Brazil on pay TV, linear free television, and digital free streaming.

As part of the new television agreement in Brazil, the Bundesliga has signed agreements with Globo (SporTV), CazeTV, Canal Goat, and XSports, which kicks off for the 2026/27 season.

“Working with multiple broadcast partners across pay TV, free TV, and digital is the winning combination for the Bundesliga in Brazil,” said Robin Austermann, Bundesliga Americas Executive Vice President. “This model has paid major dividends across all metrics from viewership to engagement, in showcasing ‘football as it’s meant to be’ to millions of Brazilians. We couldn’t be happier to continue our relationship with so many dedicated and committed broadcast partners and are excited for what comes next.”

It is also the media rights agreement for the new cycle since Bundesliga International agreed a collaboration with Relevent Sports. With a seat in New York, Relevent through the Bundesliga Americas office in New York plans to significantly grow the Bundesliga across the Americas.

Getting a new deal done in Brazil is a crucial moment for the Bundesliga. During the 2024/25 season, the Bundesliga had 170 million live views—averaging 5 million live views per match day—up 811% from 10 years ago. The league is also a hit on social media, with more than 500 million video views over the past season. Brazilians are responding well to the league as total fans have doubled from 12 million to 24 million between 2018 and 2024.

Bundesliga International has seen significant growth in its television numbers in Brazil. (Photo by Jürgen Fromme – firo sportphoto/Getty Images)

Getty Images

“It isn’t just a year-to-year increase in terms of viewers but also in terms of revenue,” Austermann said in an exclusive interview. “We are also going to show more matches in Brazil. That’s why we wanted to continue with our existing model as we see it is working.”

The Bundesliga has also begun targeting the Brazilian market more aggressively. Last year, both RB Leipzig and Bayer Leverkusen went to the market. Furthermore, VfB Stuttgart, through club ambassador Cacau, is also very heavily engaged in Brazil and has a partnership with São Paulo FC.

“For 20 years, nobody was coming over,” Austermann said. “Next week, there will be another event hosted by Leverkusen. You can see the growing importance of the Brazilian market. The Bundesliga also has many Brazilians playing in the league, which really helps us in the market.” At the moment, eight Brazilians are playing in the German topflight, including RB Leipzig star striker Rômulo.

The Bundesliga also sees signing a new deal as a gateway to new deals in the Americas, including in the United States, where the partnership with ESPN ends after the current season.

“We are happy to have renewed these deals in Brazil as they help us kickstart the Bundesliga and Relevent cooperation in the Americas,” Austermann said. “It is the new deal negotiated under the new setup, and now the focus is fully towards the United States. The US is the biggest media market in the world and is super important to us.”

Source: https://www.forbes.com/sites/manuelveth/2025/11/25/bundesliga-tv-deal-in-brazil-to-kickstart-growth-in-the-united-states/

Market Opportunity
Starpower Logo
Starpower Price(STAR)
$0.09287
$0.09287$0.09287
-0.79%
USD
Starpower (STAR) Live Price Chart
Disclaimer: The articles reposted on this site are sourced from public platforms and are provided for informational purposes only. They do not necessarily reflect the views of MEXC. All rights remain with the original authors. If you believe any content infringes on third-party rights, please contact service@support.mexc.com for removal. MEXC makes no guarantees regarding the accuracy, completeness, or timeliness of the content and is not responsible for any actions taken based on the information provided. The content does not constitute financial, legal, or other professional advice, nor should it be considered a recommendation or endorsement by MEXC.

You May Also Like

Crucial Fed Rate Cut: October Probability Surges to 94%

Crucial Fed Rate Cut: October Probability Surges to 94%

BitcoinWorld Crucial Fed Rate Cut: October Probability Surges to 94% The financial world is buzzing with a significant development: the probability of a Fed rate cut in October has just seen a dramatic increase. This isn’t just a minor shift; it’s a monumental change that could ripple through global markets, including the dynamic cryptocurrency space. For anyone tracking economic indicators and their impact on investments, this update from the U.S. interest rate futures market is absolutely crucial. What Just Happened? Unpacking the FOMC Statement’s Impact Following the latest Federal Open Market Committee (FOMC) statement, market sentiment has decisively shifted. Before the announcement, the U.S. interest rate futures market had priced in a 71.6% chance of an October rate cut. However, after the statement, this figure surged to an astounding 94%. This jump indicates that traders and analysts are now overwhelmingly confident that the Federal Reserve will lower interest rates next month. Such a high probability suggests a strong consensus emerging from the Fed’s latest communications and economic outlook. A Fed rate cut typically means cheaper borrowing costs for businesses and consumers, which can stimulate economic activity. But what does this really signify for investors, especially those in the digital asset realm? Why is a Fed Rate Cut So Significant for Markets? When the Federal Reserve adjusts interest rates, it sends powerful signals across the entire financial ecosystem. A rate cut generally implies a more accommodative monetary policy, often enacted to boost economic growth or combat deflationary pressures. Impact on Traditional Markets: Stocks: Lower interest rates can make borrowing cheaper for companies, potentially boosting earnings and making stocks more attractive compared to bonds. Bonds: Existing bonds with higher yields might become more valuable, but new bonds will likely offer lower returns. Dollar Strength: A rate cut can weaken the U.S. dollar, making exports cheaper and potentially benefiting multinational corporations. Potential for Cryptocurrency Markets: The cryptocurrency market, while often seen as uncorrelated, can still react significantly to macro-economic shifts. A Fed rate cut could be interpreted as: Increased Risk Appetite: With traditional investments offering lower returns, investors might seek higher-yielding or more volatile assets like cryptocurrencies. Inflation Hedge Narrative: If rate cuts are perceived as a precursor to inflation, assets like Bitcoin, often dubbed “digital gold,” could gain traction as an inflation hedge. Liquidity Influx: A more accommodative monetary environment generally means more liquidity in the financial system, some of which could flow into digital assets. Looking Ahead: What Could This Mean for Your Portfolio? While the 94% probability for a Fed rate cut in October is compelling, it’s essential to consider the nuances. Market probabilities can shift, and the Fed’s ultimate decision will depend on incoming economic data. Actionable Insights: Stay Informed: Continue to monitor economic reports, inflation data, and future Fed statements. Diversify: A diversified portfolio can help mitigate risks associated with sudden market shifts. Assess Risk Tolerance: Understand how a potential rate cut might affect your specific investments and adjust your strategy accordingly. This increased likelihood of a Fed rate cut presents both opportunities and challenges. It underscores the interconnectedness of traditional finance and the emerging digital asset space. Investors should remain vigilant and prepared for potential volatility. The financial landscape is always evolving, and the significant surge in the probability of an October Fed rate cut is a clear signal of impending change. From stimulating economic growth to potentially fueling interest in digital assets, the implications are vast. Staying informed and strategically positioned will be key as we approach this crucial decision point. The market is now almost certain of a rate cut, and understanding its potential ripple effects is paramount for every investor. Frequently Asked Questions (FAQs) Q1: What is the Federal Open Market Committee (FOMC)? A1: The FOMC is the monetary policymaking body of the Federal Reserve System. It sets the federal funds rate, which influences other interest rates and economic conditions. Q2: How does a Fed rate cut impact the U.S. dollar? A2: A rate cut typically makes the U.S. dollar less attractive to foreign investors seeking higher returns, potentially leading to a weakening of the dollar against other currencies. Q3: Why might a Fed rate cut be good for cryptocurrency? A3: Lower interest rates can reduce the appeal of traditional investments, encouraging investors to seek higher returns in alternative assets like cryptocurrencies. It can also be seen as a sign of increased liquidity or potential inflation, benefiting assets like Bitcoin. Q4: Is a 94% probability a guarantee of a rate cut? A4: While a 94% probability is very high, it is not a guarantee. Market probabilities reflect current sentiment and data, but the Federal Reserve’s final decision will depend on all available economic information leading up to their meeting. Q5: What should investors do in response to this news? A5: Investors should stay informed about economic developments, review their portfolio diversification, and assess their risk tolerance. Consider how potential changes in interest rates might affect different asset classes and adjust strategies as needed. Did you find this analysis helpful? Share this article with your network to keep others informed about the potential impact of the upcoming Fed rate cut and its implications for the financial markets! To learn more about the latest crypto market trends, explore our article on key developments shaping Bitcoin price action. This post Crucial Fed Rate Cut: October Probability Surges to 94% first appeared on BitcoinWorld.
Share
Coinstats2025/09/18 02:25
Jett Nisay, endorser of Marcos impeach complaint, is a public works contractor

Jett Nisay, endorser of Marcos impeach complaint, is a public works contractor

Nisay is also among the 215 lawmakers who backed Vice President Sara Duterte's impeachment in 2025
Share
Rappler2026/01/19 11:06
Trump's Greenland Acquisition Odds Swell On Crypto Prediction Market In 2026 As Dispute Grows Into Potential US-EU Flashpoint

Trump's Greenland Acquisition Odds Swell On Crypto Prediction Market In 2026 As Dispute Grows Into Potential US-EU Flashpoint

The odds that the U.S. takes control of Greenland have spiked on prediction markets since the year began as President Donald Trump intensifies push to annex the
Share
Coinstats2026/01/19 11:06