Key Notes
- The partnership will display Kalshi’s probability data through dedicated tickers during business programming and digital content.
- CNBC joins CNN in adopting prediction market integration as Kalshi reports billion-dollar weekly volumes and rapid growth.
- The deal intensifies competition with Polymarket, which has secured partnerships with Google Finance and Yahoo Finance.
The news network CNBC has signed a multi-year exclusive partnership with prediction market platform Kalshi to integrate event-based probabilities across its TV, digital, and subscription products from 2026.
The deal marks another step in Kalshi’s push into mainstream US business media following a similar agreement with CNN announced on Dec. 3.
CNBC to Feature Kalshi’s Real-Time Prediction Data Across All Platforms
Under the agreement, CNBC will feature Kalshi’s real-time prediction data across its business news programming and digital properties, including a dedicated Kalshi-branded ticker during selected shows. Kalshi will also host a CNBC-branded page on its platform, highlighting markets chosen by CNBC editors that track major macroeconomic, political, and financial events, according to their announcement.
CNBC Ranks Among Top 20 Global Business News Websites
CNBC ranks among the top 20 most visited business news websites in the world, with more than 117 million monthly visits according to Press Gazette’s global traffic rankings.
The network is one of the leading business-focused outlets globally, alongside brands such as the BBC, CNN, The New York Times, and Yahoo Finance, according to the same rankings.
The CNBC announcement comes just one day after Kalshi became CNN’s official prediction market partner in a separate exclusive data integration deal. Under that arrangement, CNN is rolling out Kalshi-powered tickers and granting its newsroom access to Kalshi’s event probabilities.
Kalshi has reported weekly trading volumes above $1 billion and raised $1 billion in fresh funding in November at an $11 billion valuation, citing more than 1,000% growth in activity since 2024. All this funding and expansion is followed by its rival, Polymarket, which has a partnership with Google Finance and an exclusive partnership with Yahoo! Finance. Each company has a lot of funding, which they are investing in a rush to get partnerships with famous business news networks.
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José Rafael Peña Gholam is a cryptocurrency journalist and editor with 9 years of experience in the industry. He wrote at top outlets like CriptoNoticias, BeInCrypto, and CoinDesk. Specializing in Bitcoin, blockchain, and Web3, he creates news, analysis, and educational content for global audiences in both Spanish and English.
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Source: https://www.coinspeaker.com/cnbc-kalshi-prediction-market-partnership-2026/
