PANews reported on December 14th, citing Coindesk, that Pudgy Penguins will be running an advertising campaign at the Sphere Arena in Las Vegas during the Christmas season. The ads will run for several days starting December 24th and include several animated clips. The brand spent approximately $500,000 on this advertising space, which is considered a normal price for advertising at the Sphere Arena.
Sphere is a massive LED canopy venue known for its immersive displays and performances by renowned artists such as U2. It hosted a Bitcoin-themed event this July.


BitGo’s move creates further competition in a burgeoning European crypto market that is expected to generate $26 billion revenue this year, according to one estimate. BitGo, a digital asset infrastructure company with more than $100 billion in assets under custody, has received an extension of its license from Germany’s Federal Financial Supervisory Authority (BaFin), enabling it to offer crypto services to European investors. The company said its local subsidiary, BitGo Europe, can now provide custody, staking, transfer, and trading services. Institutional clients will also have access to an over-the-counter (OTC) trading desk and multiple liquidity venues.The extension builds on BitGo’s previous Markets-in-Crypto-Assets (MiCA) license, also issued by BaFIN, and adds trading to the existing custody, transfer and staking services. BitGo acquired its initial MiCA license in May 2025, which allowed it to offer certain services to traditional institutions and crypto native companies in the European Union.Read more
