Open a store in the metaverse? See how POPOLOGY® simplifies the interaction between encrypted KOLs, advertisers, and audiences.

Original text: Vladislav Sopov , UToday

After three years of research and development, the decentralized media ecosystem POPOLOGY® has finally made a name for itself recently.

As an innovative platform attempting to reshape the logic of digital media distribution, POPOLOGY® aims to optimize the interaction between KOLs, advertisers, and audiences in the crypto space. This ecosystem addresses pain points in digital advertising through a variety of Web3 tools, simplifying the interaction process between audiences, advertisers, and influencers, eliminating reliance on centralized control, and protecting audiences from algorithmic manipulation and malicious advertising.

After three years of development, a Web3 native media distribution layer has been created.

Developed since 2022, POPOLOGY® , a blockchain-based distributed advertising network, was first publicly launched in the second quarter of 2025. POPOLOGY® is reshaping the way businesses, advertisers, brands, and audiences interact in the digital and e-commerce space.

• For brands and businesses: POPOLOGY® offers a smart contract-based business advertising module that can precisely reach target audiences and relevant fans/subscribers. This integrated approach protects the content distribution process from issues such as ad blockers and "banner blind spots," ensuring 100% transparency and fairness.
• For KOLs: This means a more inclusive and democratized payment solution based on POPOLOGY®'s native cryptocurrency, POP. Through its top influencers, POPOLOGY® has already attracted a strong audience base of 5 to 10 million star influencers, delivering 15-30% engagement rates, 4-10x ROI, and no intermediary fees. Initial stress testing showed that a $10,000 investment could generate 2 million verified views within the relevant user base.

Reconstructing content distribution logic and launching five core products

POPOLOGY®'s ecosystem consists of five core product pillars:

• POPcast® : This platform allows the creation of curated playlists recorded on a blockchain, enabling transparent ownership and immutable tracking of digital content.
• POPsphere™ : This is an immersive video meta-search engine that aggregates and presents media content based on a decentralized curatorial mechanism rather than corporate algorithms. This allows each viewer to enjoy a truly personalized experience.
• POPmercial®: This is a platform where users curate ad campaigns, and brands fund these ads using tokens, creating fairer and more authentic advertising opportunities.
• POPOLOGIST® refers to users and brand influencers within the ecosystem who shape the entire ecosystem by curating, creating, and promoting content. Anyone can become a member of the POPOLOGIST® club without any prior expertise or special background.
• Futures in Popular™ : This is a gamified interactive feature where users can stake their POP tokens to predict the future viewership and popularity of content. This activity is not financial in nature: staked POP does not generate yield or interest, no on-chain transactions occur, and rewards for accurate predictions are distributed in the form of additional POP.

What is POPOLOGY®coin ($POPs): A single crypto token with multiple uses.

The token $POPs is the backbone of the project's economic model, serving as a primary tool for community engagement, incentives, and commercial design elements.

Users can unlock various useful features by purchasing POPOLOGY® tokens ($POPs) through the official website, including a unique Tile ID linked to the brand activation concept. Currently, the first batch of users can claim one of 500 tiles distributed across POPsphere™. When a creator selects a tile in POPcast®, related brand activation content will be triggered, such as an airline showcasing an aircraft, a car rental brand displaying a cockpit, or a fast-food brand delivering pizzas—all of which bring surprises and offer redeemable rewards.

In addition, businesses and individuals with 1,000 POP quotas can reserve virtual shops in the "Creator Mall." This is an eight-layer digital mall based on the metaverse, featuring 1,120 shops. Users have the opportunity to acquire prime virtual space at extremely low holding costs, while attracting stable traffic from influencer fans. This allows them to strategically test and expand their business within the metaverse without significant capital investment.