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The post Long-Awaited NikeSKIMS Launches To Reignite Nike’s Women’s Business appeared on BitcoinEthereumNews.com. Topline After delays due to product issues in its scheduled May release, the first NikeSKIMS activewear collections – the strategic partnership between the sportswear giant and Kim Kardashian’s $4 billion disruptive shapewear venture – will launch on both companies’ websites and in select Nike and SKIMS stores this Friday, September 26. Serena Williams for NikeSKIMS Courtesy of Nike Key Facts NikeSKIMS’ first outing will include three core activewear collections, along with four seasonal collections, all designed to support women with high-performance fabrication expected from Nike and the body-conscious styling SKIMS is known for. The introductory offering features 58 items in neutral colorways that can be combined into more than 10,000 different looks suited for an intense gym workout or a coffee run. An all-star cast of 50 elite female athletes star in the “Bodies at Work” release video, including Jordan Chiles, Romane Dicko, Beatriz Hatz, Chloe Kim, Nelly Korda, Sha’Carri Richardson, Madisen Skinner and Serena Williams, as well as Kardashian and members of UCLA and USC women’s teams. Prices will range from $38 for a bra to $128 for footed leggings, with the sweet spot for the collection in the $50 to $70 range, about even or slightly below the list price of premium activewear brands such as Lululemon and Alo Yoga. Crucial Quote “NikeSKIMS is more than a collaboration – It’s a new brand redefining activewear. With this launch, we are establishing a platform to grow NikeSKIMS, reach consumers worldwide and set a new benchmark for how activewear is experienced across retail, digital and cultural touch points,” said Jens Grede, SKIMS’ co-founder and CEO, in a statement. Key Background Nike has a lot riding on the success of the SKIMS-style meets Nike-function launch of NikeSKIMS. Nike brand revenues dropped 9% to $44.7 billion in fiscal year ended May 31…