Former BlockFi CEO Zac Prince Says Bitcoin ‘About to Rip,’ Predicts New ATH in 2026

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Zac Prince, former BlockFi CEO and current Head of Galaxy One, believes Bitcoin will hit a new all-time high in 2026. Speaking in a recent chat with John Gillen from Milk Road, Prince pointed to late 2025’s heavy bearish sentiment as a sign that things are about to turn around.

Prince described Bitcoin as a mix of store of value and a venture capital-style bet. He added that he follows a simple approach: set an allocation and stick with it rather than trade based on feelings.

Bearish Sentiment Usually Comes Before a Rally

Late 2025 felt very bearish across the board. But Prince sees that as a good thing, not a bad one.

He said he would be “more surprised” by another rough year than by a strong one, given how low sentiment already is.

Retail Is Bored, But Institutions Keep Building

Prince noted that retail interest has drifted, but institutions are still expanding crypto infrastructure behind the scenes. Many traditional channels like wealth advisors and major platforms are still rolling out crypto access slowly.

He expects retail could wake up again once bonus season hits, Bitcoin crosses a major price level, or new institutional products start launching.

What Could Push Bitcoin Higher in 2026

Prince listed several factors for the year ahead: ETFs gaining wider distribution, younger generations inheriting wealth and preferring app-based finance, and a potentially easier Fed policy environment.

He also expects stablecoin adoption to keep growing, more crypto ETFs to launch, and continued experimentation with tokenized real-world assets.

If the sentiment shift plays out like Prince expects, retail may find itself late to the party once again.