Dow Jones has signed an exclusive agreement to use real-time prediction market data from Polymarket across The Wall Street Journal and its other consumer platforms, bringing market-implied probabilities into the daily news experience for millions of readers.

Dow Jones and Polymarket entered an exclusive partnership that will make Polymarket’s live prediction market prices available on Dow Jones consumer properties, including The Wall Street Journal, Barron’s, MarketWatch and Investor’s Business Daily.

According to the official announcement, the arrangement covers a broad range of topics, from economics and politics to cultural events, and aims to show how traders assign probabilities to future outcomes.

The companies presented the integration as a way to expand the data signals available to readers beyond conventional indicators such as price moves and analyst forecasts. Polymarket will act as the sole provider of prediction market data for these titles under the partnership.

How Prediction Data Will Appear

Dow Jones will display Polymarket data in dedicated modules on its digital platforms, including homepages and market-focused sections where readers track indices, stocks and macro news. These modules will surface prediction prices on key events and will also appear, in selected cases, in print formats.

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As part of the rollout, Dow Jones plans to introduce a new earnings calendar that highlights market-implied expectations for corporate results using Polymarket prices. The group expects to add further data-led features over time as editors and product teams experiment with how to present probability information in a way that is useful and easy to interpret for a general business audience.

Keep reading: Why Prediction Markets Are Keeping Users When DeFi Cannot

“The Dow Jones group, including The Wall Street Journal, are setting a new standard for accessible, data-driven information to inform their readers,” commented Shayne Coplan, founder and CEO of Polymarket.

“As Polymarket continues to expand, our prediction market data is increasingly relied upon for reliable, transparent, and accurate information. This partnership combines journalistic insight with real-time market probabilities to create a truly comprehensive news experience for readers.”

Background on Polymarket

Polymarket operates what it describes as the world’s largest prediction market, where traders buy and sell contracts tied to the outcomes of future events and receive payouts when they are correct. Activity spans politics, current affairs, pop culture and other themes, with billions of dollars in predictions placed so far.

Meanwhile, Polymarket and Parcl recently collaborated to bring real estate into the onchain prediction market space, allowing traders to speculate on the movement of housing prices without directly dealing with physical assets or mortgage exposure. The collaboration combined Polymarket’s event-driven trading system with Parcl’s daily home price indices.

Through the partnership, Polymarket will launch a new series of housing prediction markets, while Parcl provides the independent pricing data and settlement values derived from major U.S. housing markets. This integration aims to streamline contract settlement and make real estate price speculation faster, more accessible, and fully onchain.