Grant Avenue Capital Acquires 21st Century Healthcare

Partnership to Support 21st Century’s Expansion into New Markets, Enhanced Product Offerings, and Shared Mission to Improve Global Health and Well-Being

Grant Avenue Acceleration Partner Dave Meadows to Join 21st Century Board of Directors

NEW YORK–(BUSINESS WIRE)–Grant Avenue Capital, LLC (“Grant Avenue”), a healthcare-focused, middle-market private equity firm, today announced the acquisition of 21st Century Healthcare, Inc. (“21st Century” or the “Company”), a leading provider of vitamins, minerals, and supplements (“VMS”) for both humans and pets. Terms of the transaction were not disclosed.

Founded in 1991, 21st Century manufactures and distributes a broad portfolio of VMS products across in-house brands – including Alaska Wild^®, Arthri-Flex Advantage^®, ImmuBlast^®, Herbal Slimming Tea^®, VitaJoy^® and Zoo Friends^® – as well as national brand equivalents and private label offerings. Guided by its mission to improve the health and well-being of individuals, families, and communities worldwide, 21st Century has demonstrated a strong track record of innovation while maintaining rigorous quality and safety standards.

Grant Avenue is partnering with Kirk Neal, 21st Century President and Chief Executive Officer, and his entire team of dedicated professionals, to build on the Company’s position as a trusted partner within the dietary supplements industry by expanding its product portfolio and scaling its operations. Grant Avenue Acceleration Partner Dave Meadows, former President of the Drug Substance Contract Development and Manufacturing Organization division at Cambrex, will join the 21st Century Board of Directors.

“This partnership marks an exciting new chapter for 21st Century and further validates our over 30-year commitment to quality and innovation,” said Mr. Neal. “Grant Avenue’s deep healthcare knowledge, industry network, and operational capabilities will enable us to strengthen our manufacturing footprint, broaden our product offerings, and enhance our contract manufacturing capabilities, while allowing our team to maintain the high quality, best-in-class service our customers expect and trust.”

Alex Ferree, Principal at Grant Avenue, added, “We see a compelling opportunity to build upon 21st Century’s strong momentum by expanding its market reach across both e-commerce and retail channels. As the Company continues to deepen its relationships with customers and partners, and deliver accessible, high-quality wellness products, we look forward to partnering with the 21st Century team to support its next phase of growth.”

Grant Avenue was advised by Lincoln International as lead debt advisor and McGuireWoods LLP as legal counsel.

About Grant Avenue Capital

Grant Avenue Capital is a healthcare-focused, middle-market private equity firm targeting investments alongside forward-thinking management teams that seek an experienced and innovative investor with operational insight and flexible capital to drive business growth. With decades of healthcare investing experience, deep industry knowledge, and a broad network of relationships, Grant Avenue actively supports the strategic and operational initiatives of its investments in pursuit of exceptional outcomes. Grant Avenue partners with companies in a variety of transaction structures, including founder recapitalizations, majority buyouts, minority investments, corporate carve-outs, and special situations. Grant Avenue is committed to delivering outstanding, risk-adjusted returns by actively building world-class companies that enhance patient health, strengthen the health system, and positively impact communities they serve. For more information, visit: https://grantave.com/

About 21st Century Healthcare

21st Century Healthcare is a leading manufacturer of vitamins and supplements dedicated to quality, innovation, and transparency. The Company’s state-of-the-art facilities in Tempe, Arizona, operate under strict Good Manufacturing Practices (GMP), supporting a broad portfolio of products for both humans and pets, including tablets, capsules, powders, and teas. For more information, visit www.21stcenturyvitamins.com.

Contacts

For Media:

Amanda Shpiner/Justin Dechiario

Gasthalter & Co.

Grant-Avenue@gasthalter.com

For Grant Avenue Capital:

Brian Andruskiewicz

CFO & Chief Compliance Officer

info@grantavecap.com

For 21st Century Healthcare:

Kirk Neal

President & CEO

pr@21stcenturyvitamins.com